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So you’ve got a terrific idea for a startup? Great!

If you’re just starting out as an entrepreneur, you may feel overwhelmed by all the new vocabulary and concepts around building a business.

Techstars encourages all of us to #GiveFirst, so today my gift to you is a long list of great resources from across the web. Give these articles a read, and before you know it, you’ll be finding a great co-founder, building a MVP, acquiring customers, perfecting your pitch, and even raising a seed round!

BUSINESS: Defining and fine-tuning your core offering

  1. The business model canvas: https://strategyzer.com/canvas/business-model-canvas
  2. Building a MVP (Minimum Viable Product): https://rubygarage.org/blog/how-to-build-a-minimum-viable-product
  3. Achieving PMF (Product-Market Fit): https://www.forbes.com/sites/hayleyleibson/2018/01/18/how-to-achieve-product-market-fit/#44378185476b
  4. Running design sprints: https://www.thesprintbook.com/how/
  5. 10 steps to perfect your startup pitch: https://www.gsb.stanford.edu/insights/10-steps-perfect-your-startup-pitch
  6. Pricing your product: https://www.sequoiacap.com/article/pricing-your-product/
  7. Branding must haves: https://foundr.com/brand-identity-system-startups

PEOPLE: Finding and working with the right people

  1. Finding great co-founders: https://guykawasaki.com/how-to-find-a-co-founder/
  2. Creating the right culture for your startup: https://www.techstars.com/content/accelerators/creating-right-culture-startup/
  3. How great leaders inspire action: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
  4. Three types of mentors you need: https://www.entrepreneur.com/article/327671
  5. Five rules for networking: https://www.forbes.com/sites/kellyhoey/2019/01/10/five-rules-for-networking-your-startup-in-a-new-city/#777ead803735
  6. How to write the best forwardable email: https://alexiskold.net/2015/06/24/how-to-write-a-forwardable-introduction-email/

TECHNOLOGY: Getting the tech correct

  1. What makes a good CTO? https://www.forbes.com/sites/theyec/2015/08/28/what-makes-a-good-cto-great-8-qualities-to-hire-for/#49e7a3e04b03
  2. Making engineering team communication clearer, faster and better: https://firstround.com/review/making-engineering-team-communication-clearer-faster-better/
  3. Common UI/UX website mistakes: https://www.techstars.com/content/startup-digest/common-uxui-mistakes-can-ruin-website-design/
  4. Understanding modern web development: https://levelup.gitconnected.com/web-development-introduction-39ed3544e95c
  5. What is blockchain? https://blockgeeks.com/guides/what-is-blockchain-technology/
  6. Everything you need to know about AI (Artificial Intelligence): https://www.zdnet.com/article/what-is-ai-everything-you-need-to-know-about-artificial-intelligence/

GROWTH: Getting customers

  1. Tools for understanding your customers: http://firstround.com/review/the-tools-early-stage-startups-actually-need-to-understand-their-customers/
  2. Marketing tactics: https://www.techstars.com/content/uncategorized/9-marketing-tactics-new-startups
  3. Marketing automation: https://www.techstars.com/content/startup-weekend/utilizing-marketing-automation-startup/
  4. The ultimate guide to customer acquisition: https://blog.hubspot.com/service/customer-acquisition
  5. Dictionary of marketing terms you should know: https://blog.hubspot.com/marketing/inbound-marketing-glossary-list
  6. Making sales a priority: https://tech.co/startups-you-need-to-make-sales-a-priority-2016-03  

FUNDRAISING: Money to grow and scale

  1. Startup fundraising: https://www.techstars.com/content/accelerators/startup-fundraising-executive-summary/
  2. Raising money for your startup: https://www.inc.com/mark-suster/raising-money-for-your-startup-here-are-6-things-you-absolutely-must-do.html
  3. A fundraising template every entrepreneur can use: https://techcrunch.com/2015/05/30/how-much-does-your-startup-need-to-raise/
  4. What is an angel investor? https://www.startups.co/articles/what-is-an-angel-investor
  5. 16 startup metrics you need to know: https://a16z.com/2015/08/21/16-metrics/
  6. Nine seed funding gotchas: http://www.techstars.com/content/blog/9-seed-funding-gotchas/
  7. Why investors prefer founding CEOs: http://www.bhorowitz.com/why_we_prefer_founding_ceos

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Read all these and still want more? The Techstars Entrepreneur’s Toolkit offers videos, exercises, and more to help you #domorefaster.

Saba Karim

P.S. Last year I read 12 books. This year, I set myself a stretch goal, and I’m aiming for 48! However, I’m going to need your help. If you also like reading, tweet at me @iamsabakarim, and let me know what you’re reading so we can chat about it—and possibly feature your recommendation on my next Techstars Blog.


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Saba Karim Saba Karim
Saba Karim is the Pipeline Manager at Techstars, helping source startups across the world for all of our accelerators. Prior to Techstars, Saba lead growth for Evolve, which went on to be acquired by Hubspot (NYSE:HUBS). He is also on the founding team of Orai, the #1 public speaking app, backed by Comcast, Menlo Ventures and Techstars.