Two years ago, Techstars and UP Global joined forces to allow us to successfully build a global network of entrepreneurs. Since then, we’ve made an effort to ensure Techstars Startup Programs are integrated into the larger Techstars network to provide the most value to our community. One part of this integration is ensuring the same visual family across all the Techstars and Startup Programs brands.
Today we’re excited to announce a new, refreshed brand that helps Startup Weekend, Startup Week and Startup Digest feel part of the Techstars family.
What does a new brand mean for you as a Community Leader?
- Being part of the broader Techstars brand will deliver increased global recognition which will allow you as Community Leaders to further leverage the Techstars global network.
- In regions where Startup Weekend has a stronger presence than Techstars the consistent brand will allow us to more easily support ecosystem development with new accelerators and other programs, through the Startup Weekend brand equity. This will enable you as CLs to further strengthen the growth of your startup community.
- A more consistent feel across all Startup Weekend and Startup Week events will allow you to showcase your connection to the global network of events and build increased brand equity across attendees to support growth.
- More design support with brand packs created for key verticals to showcase a more professional, exciting and consistent look and feel.
- The new way to customize logos really allows organizers to match the design to the personality of the community/event.
- New Startup Weekend Facilitator deck built with your feedback in mind showcasing a cleaner design, increased readability and more engaging content.
We felt it was important the new brand represent the community in the most authentic way. Part of that process was ensuring the design firm we worked with understood what Startup Programs brands mean. This is one reason we chose 23 Design to execute the rebrand. As community leaders themselves, and having previously designed several Startup Weekend custom event logos, they knew the importance of keeping the brand true to the community.
The updated brand is just the start of our process to ensure we’re delivering increased value to our community. Things you can expect from the Startup Programs team coming soon:
- new & improved resources
- brand new facilitator training
- new community sites
- more ways to connect with other CL’s globally
- ….and much more!
All assets and the way we use our refreshed Techstars Startup Programs brand now live on spbrand.techstars.com
For any questions or comments, please contact your regional manager or firstname.lastname@example.org, let’s make sure we continue growing our brand together!
We are excited to announce a new partnership with Techstars and INFINITI Motor Company to deliver Techstars Startup Weekend Presented by INFINITI in target markets around the world. This partnership is the latest initiative in INFINITI’s longstanding commitment to fostering entrepreneurial talent and harnessing the power of innovation.
The Techstars Startup Weekend Presented by INFINITI will bring together a diverse range of talent across six markets from multiple industries. Entrepreneurs will have an opportunity to leverage Techstars’ worldwide network that helps entrepreneurs succeed, including influential community leaders, founders, mentors, and investors. Participants will pitch new startup ideas and work as teams to develop prototypes, demos and pitch presentations.
The first Techstars Startup Weekend Presented by INFINITI will take place in Hong Kong on April 21 with a focus on Women in Tech. The event will provide an innovative platform for female founders, showcasing the incredible entrepreneurial talent in Hong Kong.
I couldn’t be more excited to announce my new role as the VP of Startup Programs leading both Startup Weekend and Startup Week on behalf of Techstars.
My love of Startup Programs goes back to my first Startup Weekend in Seattle in 2010. I signed up at the last minute not knowing what to expect. Like so many attendees, I was quickly caught up in the magic of the event. Being around like-minded people who just wanted to build things was so powerful. We stayed up half the night building a niche social network (it was 2010 after all). We “won” the pitch competition, but the real rewards were the lifelong friends I made, and the passion and excitement I discovered for what was possible through startup programs.
My winning team at Startup Weekend Seattle 2010 – I’m in the middle
I was lucky enough to join Startup Weekend as the second employee leading marketing and business development. During my time there, Startup Weekend grew from 75 events to 350 a year – an amazing time of growth that also brought us into many new countries and communities that had no programs to help entrepreneurs. As an organizer and facilitator, I heard hundreds of amazing stories of people who were changing their lives and their communities for the better through the power of a weekend.
In 2012, I joined Techstars co-running the Microsoft Accelerator programs and two years later moved to lead program operations for Techstars globally. I created many of the systems currently in place to help us scale, including writing the first playbook on running a Techstars accelerator.
As Techstars accelerator programs expanded internationally I moved to Berlin and have loved spending time meeting entrepreneurial leaders in other communities, and from other cultures.
What I love most about startup programs is our potential to make a difference. We have always worked to be inclusive which means anyone can come to a startup program and find a welcoming community of people who are working towards something better through entrepreneurship. I have seen first-hand how our startup programs truly change the trajectory of people’s lives and I’m eager to find new ways to strengthen and support that.
My vision for the future of startup programs includes growing the worldwide network of community leaders, making it easier to connect to each other and all of the Techstars family, and continuing to make our programs accessible to all. This community is made up of powerful doers, makers and change agents and from the most mature startup communities to those in the earliest stages, I want to widen access, break down barriers, and connect entrepreneurs across the world.
I truly believe that Techstars Startup Programs provide the very best inspirational and educational resources founders need to support them along their Entrepreneur’s Journey and I’m excited to work closely with John Beadle (Startup Weekend), Matt Helt (Startup Week), Jessica Ford (Startup Digest), regional directors and managers to strengthen our global impact.
Techstars is committed to continuing to invest and grow startup programs around the world. I am excited to step up to lead those efforts to grow the programs that I love – and changed my life.