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I write a monthly column for Inc Magazine called Dispatches from TechStars. Here’s an excerpt from a March 14, 2012 Inc Magazine article.


4 Keys to a TechStars-Worthy Demo
Want to pitch TechStars Founder David Cohen? You better make sure your pitch looks like this.

Last week I spent two full days watching approximately 50 companies demo their products for the first time at the Launch Festival in San Francisco. There were a number of interesting companies there, but I was so impressed by one that I took a big risk: After listening to their 5-minute pitch, I made a live offer on stage for the founders to join the next class of TechStars and presented them with a $118,000 check. Luckily for us, they accepted the offer.

What made this one start-up stand out among 50? If a team is going to get our attention at TechStars, they must do the following four things:

Read the rest of the article in its entirety at Inc.com.

David Cohen
(@davidcohen) Co-founder & Managing Partner of Techstars, previously founder of several technology companies. David is an active startup advocate, advisor, board member, and technology advisor who comments on these topics on his blog at DavidGCohen.com