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We are excited to announce a new book for entrepreneurs from Techstars Austin mentor, Evan Loomis, and entrepreneur Evan Baehr. Their new book, Get Backed, includes new ideas on how to raise capital and build genuine relationships with investors. Everyone from first-time entrepreneurs to seasoned veterans will find useful, practical advice from other founders in this book.

Over the next few weeks, we will release short excerpts from Get Backed on the Techstars blog including how to build the perfect pitch deck, a primer on startup financing, and insider tips on how to cultivate a relationship with investors. This book + workbook offers in-the-trenches, real-world advice with heaps of helpful data, charts, photos, slides and actual examples of the most important things that every founder needs to know – all in a clean, easy to read format.

Check out the first excerpt today and stay tuned for more!

Get Backed

Chapter Two excerpt: The Building Blocks of a Pitch Deck

The building blocks of a pitch deck are the slides. Slides are like the panels of a comic strip; they break down the story of your venture into discrete digestible chunks. Each slide highlights a different aspect of the venture and furthers the plot of the pitch. Eventually, you’ll have a whole archive of slides to draw from and sequence for each meeting or presentation. These are the essential ten (not including your cover page):

Screen Shot 2015-11-16 at 1.15.01 PM

Cover

What should I expect?

Screen Shot 2015-11-16 at 1.21.32 PM

What is it?

The cover slide captures the audience’s attention, sets the tone for the pitch, and serves as “white space” during a presentation so you can express gratitude for your audience’s time, show your passion for your venture, and build trust by mentioning mutual connections.

What should I demonstrate?

  • Clean logo. Your logo is the face of your brand; it can be very important to your overall image.
  • Inviting picture. You might include an engaging picture of your product or customer.
  • Descriptive title. Put “Investor Briefing” or “Investor Presentation” somewhere on the front cover with the date. Dates help you keep track of different versions.

What questions do I need to answer?

  • Does the cover make you want to open the pitch deck?
  • Does the cover visual communicate what the product is or who it serves?

Reprinted by permission of Harvard Business Review Press. Excerpted from Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of your Dreams. Copyright 2015 Evan Baehr and Evan Loomis. All rights reserved.

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Learn more about Get Backed


About the Authors
Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground.

Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money—even the mistakes they made—while sharing the secrets of the world’s best storytellers, fundraisers, and startup accelerators. They’ll also teach you how to use “the friendship loop”, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they’ll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million.



Kerri Beers
Director of Marketing at Techstars