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If you want to tackle your startup marketing in an actionable, results-oriented way, look no further than this growth hacking talk from Mitch Wainer, cofounder and CMO of DigitalOcean, a Techstars Boulder 2012 company.

In the talk, given to the Techstars in NYC class earlier this year, Mitch outlines that fundamental user acquisition building blocks for startups to create a growth engine and surpass 1,000+ users/customers. He shares tried and true tactics based on DigitalOcean’s growth.

Watch Mitch’s talk here. It will be 35 minutes well-spent:

Don’t see the video? Click here.

“Growth hacking is a mindset.” – tweet this

In the video, Mitch shows you how to create a viral growth engine. He packs a ton of actionable ideas for each of these topics:

  • Simple monthly reports
  • Standard health metrics include LTV, CAC and churn
  • Free trial / promo codes
  • Content marketing
  • Analytics
  • Display advertising
  • PR
  • Retargeting
  • Referrals
  • Social media marketing
  • Email marketing
  • Retention growth hacks

Other growth hacking resources mentioned:

Thanks to Mitch and DigitalOcean for talking with the Techstars in NYC class.

Learn more about DigitalOcean here: https://www.digitalocean.com/


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Alex Iskold
(@alexiskold) Managing Director of Techstars in New York City. Serial entrepreneur, founder of Information Laboratory and GetGlue. Engineer, geek, complex systems addict, lover of running and yoga. Invest and help tech startups. He actively blogs about startups and venture capital at http://alexiskold.net.



  • 807380173

    Thanks for this. As a startup we’re publicly publishing our growth hacks at http://www.keeping.com/growth-hacking/ I’m sure any Techstars candidates would be interested

  • 807380173

    Thanks for this. As a startup we’re publicly publishing our growth hacks at http://www.keeping.com/growth-hacking/ I’m sure any Techstars candidates would be interested

  • 807380173

    Thanks for this. As a startup we’re publicly publishing our growth hacks at http://www.keeping.com/growth-hacking/ I’m sure any Techstars candidates would be interested

  • 2313381

    thanks for the share! mighty useful