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We recently spoke with Morgan Linton, cofounder of Fashion Metric, a Techstars in Austin company. Fashion Metric takes the guesswork out of sizing. The company provides a big data SaaS solution for apparel retailers and brands to gather intelligence about their customers and personalize the online apparel shopping experience, helping customers get measured for custom clothing or select the best ready-to-wear size.

Morgan shares about the “Fanatical Support®” that Rackspace, a sponsor of Techstars, provided to Fashion Metric at a crucial moment. Rackspace recently interviewed Morgan (see more here), and you can watch the video below:


How did Fashion Metric discover – and choose to work with – Rackspace?

We have known about Rackspace for quite some time and decided to work with them when we first started our company back in 2012. It was the concept of “Fanatical Support®” that initially inspired us to give Rackspace a shot.


In your opinion, what makes Rackspace unique?

Without a doubt what makes Rackspace unique is their support. We initially thought that Fanatical Support® sounded great, but was probably just a marketing ploy. After our first month with Rackspace, we realized that the support is like no other. It really is fanatical.

What impressed me the most was when I called Rackspace with a question about a Git issue we were having. I had just made a fatal coding error and was unable to rollback my changes. Even though I knew this wasn’t something Rackspace support was expected to cover, I thought I’d ask them about it.

Before I knew it I was on the phone with a Git pro who told me while that while they officially didn’t provide this kind of support, they still wanted to help. In the end he helped me solve the problem quickly. He literally saved the day. After that I was convinced that Fanatical Support® is a real thing.


Do you have any advice for other founders who want to build good relationships with their platform/hosting providers?

Techstars does a great job of connecting founders with people other companies who are there to help founders, including Techstars’ sponsors. These companies will go above and beyond to make sure founders have a truly exceptional experience.

I consider Adam Hansen from Rackspace to be a friend. Along with helping me get everything right at Rackspace, he has also sent new clients our way. I’d encourage other founders not to think of the sponsors as service providers, but rather to think of them as people. That changes everything.

Morgan Linton and Daina Linton - FashionMetric
Morgan Linton and Daina Linton, cofounders of FashionMetric


Fashion Metric sits squarely in the eCommerce world. What’s most frustrating about eCommerce right now? Most exciting?

The most frustrating thing for apparel eCommerce retailers is low conversion rates and high return rates. We built Fashion Metric to make a major impact in both of these areas. We know that people want to buy clothes online, but at the same time they want to try them on first to make sure they fit. We empower them to do that without going into a physical store.

The most exciting thing about the eCommerce world is the shift to mobile. More people are shopping from mobile phones and tablets. While this creates more challenges for apparel retailers, it also creates new opportunities to engage customers online like never before.


What’s the latest at Fashion Metric?

At Fashion Metric it’s about more than building a great product—it’s about working with incredibly passionate people who want to change the world. While it might sound cliche, that’s our goal: we want to fundamentally change the way people buy clothes both online and in-store.

We’re also attracting clients who want to engage their customers in an entirely new way. In 2015 we’ll be working with some of the most forward-thinking and innovative apparel retailers in the world. For us, the combination of the best retailers and the best team is nothing short of pure magic.

We recently moved the company from Los Angeles to Austin, and we’ve hired some amazing new team members in the last two months. It’s an incredibly exciting time for us and we couldn’t be more excited for the journey ahead! Visit fashionmetric.com to request a demo—we’ll show you FashionMetric in action.

You can follow @FashionMetric and @rackspace on Twitter.

You can read other stories in our Sponsorship in Action series here.


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Cali Harris
(@caligater) Director of Founder Resources at Techstars