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Hot off the heels of launching Techstars Berlin, today we’re announcing the Techstars METRO Accelerator, a hospitality-focused accelerator based in Berlin. Berlin has a fast-growing ecosystem for entrepreneurs and we couldn’t be more excited to play a role in helping to establish this historic city as a burgeoning tech hub.

The Techstars METRO Accelerator will run in conjunction with our partners METRO AG and its sales line METRO Cash & Carry, a leading international player in wholesale trade, focusing on the restaurant, hotel, and catering industries. The wholesale company strives to be championing the passion, creativity and flexibility of independent business. Our second partner is the digital agency R/GA with whom Techstars has already run two accelerator programs.

Companies offering innovative technology applications for the restaurant, hotel and catering industries are a perfect fit for this program. Think hospitality start-ups who offer technology-based products and services that help to simplify, accelerate and digitize operations or enhance customer engagement.

The joint partnership between Techstars, METRO and R/GA provides companies with:

  • Techstars’ proven accelerator program (we now have 17 programs worldwide) and our network of over 3,000 mentors, investors, alumni, and corporate partners.
  • METRO’s hospitality expertise, with deep program engagement from procurement, sales, marketing, strategy, finance, legal and communication experts representing business operations that span 26 countries and 21 million customers.
  • R/GA’s worldwide brand strategy and brand creation services.

Applications for the Techstars METRO Accelerator program will open on April 27 but interested companies can sign-up for the latest news and updates at www.techstarsmetro.com. The three-month program kick-offs on October 12, 2015 and will be based out of the same location as our Techstars Berlin program at the German Tech Entrepreurship Center (GTEC) in the heart of Berlin.

Check out our video trailer to see what the program is all about!

Sonya Hausafus Sonya Hausafus
As a startup veteran, Sonya has built and led marketing teams for a number of venture-backed organizations including sovrn, an adtech company (formerly Lijit Networks, acquired by Federated Media Publishing), and StillSecure, a B2B network security company. Prior, she spent almost a decade working for high-tech public relations agency Weber Shandwick. @sonyahausafus