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At Techstars, we’re often asked what it’s like to go through our program. Founders want to know how our accelerator program is different than others – what makes it better?

Today we are kicking off a new blog series called The Techstars Experience with some thoughts (originally posted on Medium) from Dane Lyons, Co-Founder and CTO of Knowtify.io, an Engagement Marketing platform that helps software businesses easily and effectively market to their existing customer base. Dane and his team recently completed Techstars Cloud program in San Antonio.

Here are some highlights from Dane’s post:

[re: Techstars the company]

You could define Techstars as an accelerator for early stage startups. In reality, it’s a lot more than that. Techstars is a family of incredible people who understand more than the Xs and Os of starting a company…

[re: The Application Process]

Techstars was far and away a better experience. I’m obviously biased in my assessment but the biggest difference for me was transparency. To kick things off, I had a face to face meeting with Blake Yeager, the 2015 Cloud Managing Director, before ever submitting our application. From there, he made himself available by email and Google Hangout for the next few weeks in case we had any questions. That alone made it a better experience… The vibe just felt right…

[re: Mentorship]

“The first month of Techstars is like speed dating for companies and mentors. You talk to as many entrepreneurs as possible from the Techstars network. The goal is to find 3–5 people you like working with to help grow the company over the next 2 months leading up to demo day….I’m sure we easily talked to more than 50 people… In the end we paired up with 4 pretty amazing mentors…The second month of the program was about spending a few hours per week with each mentor and really cranking away on messaging and the product. This is where our vision really started to come together.”

[re: Give First Philosophy]

Brad Feld, one of the founders of Techstars, lives by this wonderful ‘give before you get’ philosophy. The idea is not born out of pure altruism where you give but don’t get. It’s hard to pay bills without the getting side of the equation. What this means is don’t worry as much about being transactional and clearly defining what you get for what you give. Instead, just focus on giving first. If the relationship evolves then getting will follow.”

To get the full story of this founder’s Techstars Experience, read Dane’s full post here.

Want to apply to Techstars? Learn more here.

 

Kerri Beers
Director of Marketing at Techstars