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Starting today, you might notice a new short URL for Techstars links posted to Twitter and Facebook – tsta.rs (no, we didn’t open a Serbian office).

We wanted to give a quick shout out to Bit.ly for allowing us to use their “pro” link shortening service. It works great and was very easy to set up. We simply registered the short domain, then configured a few DNS entries and were up and running in a few minutes. It was also very easy to integrate our short URL into the other tools we use such as TweetDeck.

Thanks Bit.ly! If you want your own short URL, give them a try.

David Cohen
(@davidcohen) Co-founder & Co-CEO of Techstars, previously founder of several technology companies. David is an active startup advocate, advisor, board member, and technology advisor who comments on these topics on his blog at DavidGCohen.com