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The one-minute pitch takes place on Friday night, when all participants can share their ideas and encourage others to join their team. While pitching can be stressful, it can also be lots of fun, and nailing the one-minute pitch is one of the most valuable skills you can practise at Startup Weekend Sunshine Coast.

Pitching on Friday night is optional. Some participants come with great ideas; others come ready to roll up their sleeves and those ideas into a reality. Our experience shows that great ideas spark other great ideas, so you want to get ready to ‘sell’ your idea to a potential team. So how do you do it?

Do you have a genius idea?

Your purpose is not to educate others, but to get them excited about your idea. Remember you only have one minute to pitch, so every second counts. We suggest you allocate your time as follows:

  • Who are you? (5-10 seconds) Start strong and help people remember your skill set (use a hook) Example: My name is John and I’m a futurist and designer creating the next generation of drone videography tours in the real estate industry.
  • What is the problem? (10-20 seconds) Describe the problem in simple terms that the audience can relate to. The audience needs to understand the problem, otherwise they cannot vote for you
    Example: Have you tried to buy or sell a house lately? All the websites and ads look the same. The real estate market presents homes to potential buyers in a boring, predictable way, despite the technology available today. This limits the seller’s chance of getting their home sold and potential buyers’ chances of truly experiencing a home’s real potential.
  • What is your solution? (10-20 seconds) Make your solution plausible and logical. Add your secret sauce, i.e. your special skillset that shows you can make this work.
    Example: I propose to develop a stylised packaged of videos and photos that buyers can use to showcase their homes, recorded and photographed by drones and put together by designers. Quirky name: LightWhisper Design
  • Who do you need? (5-10 seconds) End with an invitation or call to action for specific skill sets. This sets the expectation of what prospective team members can bring to the table.
    Example: I am looking for IT professionals, business, legal and marketing people to turn this dream into a startup.

Final tips? Use your 60 seconds to let your personality shine through. Be the best version of you (even though it’s Friday night). People want to work with someone who is passionate, inspired and capable, and they want to work on something meaningful: something big that will solve an important worldwide problem.

In our experience, the best pitches are practiced pitches. Take the time to think about your audience and not just your idea, and practice in front of friends (or the mirror!). To watch a few pitches (and help calm your nerves), check out these example Friday night pitches from last year’s Startup Weekend for Health in Brisbane.

Good luck!

Tickets are still available for Startup Weekend Sunshine Coast 2016. To register click here.

Jarna Baudinette