← Techstars Blog

Every business owner knows that feeling. The feeling when you start feeling nauseous, not because you caught a stomach bug, but because you are about to launch a new product. Thats excitement and nerves playing. I had that exact feeling when we were launching our product.

When planning for our launch we decided to use a professional videographer service. We knew how important a good video is for a project, so we wanted our video to be great.

When shopping around we realized that such services are not cheap at all! The best quote we received was $2,500/per edited minute.

We didn’t have much but we thought it was worth the investment. when trying to book a date we learned that we had to book almost 2 months in advance! We couldn’t do that! With all of the hassle of a launching a project, setting a video date 2 months ahead was the last thing on our minds! After a long and dreadful discussion we decided to do the whole video by ourselves….

Three unexperienced and camera shy guys shooting and editing a video for the first time ever….one would say “that is the exact recipe for failure”.

But that didn’t stop us. We put our heart and soul into the video, the same way we put our heart and soul into our product.

Two days and two nights later, we are showing our two and a half minute Kickstarter video to our friends and family. And guess what, the feedback was positively overwhelming!

This was the second time we felt truly proud for creating something for the people. (The first moment was when we created the product).

Only later it dawned upon us that if we went with a professional videographer service, we would have to give away over $6,000 for a Kickstarter video! We saved that money to deliver the most to our backers!

This is an example that everything is possible! People, should not underestimate themselves, put your put your heart and soul into everything you do, it will be great!

If 3 guys who didn’t know what Final Cut Pro was, can do it…anybody can do it!

Our Kickstarter Campaign

Mitchell Cuevas
(@mcuevasm) I am the Sr. Marketing Director here at Techstars, am passionate about helping entrepreneurs, and am obsessed with finding, playing with, and implementing all the best new marketing (and other) technology I can get my hands on.