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At Startup Weekend you’re going to be working on an idea that solves a perceived problem. While you or your team might think your solution is the greatest thing since sliced bread you need to get out of the building and perform customer discovery to see if the problem exists and if your solution solves that problem. This means talking to people who would be using your solution, not just sending out an online survey for someone to fill out a few questions on a 1 to 5 scale.

Steve Blank of Lean Launchpad fame explains this better than we can in the video below.

Brian Kerr