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精實創業簡單來說,就是利用最少的資源(包括時間),做出被市場認同的產品。

對比過往的創業概念,有可能自我良好的認為自己想出了一個的空前絕後的創業idea,進而大膽的投入資本,甚至向親朋好友、銀行融資,但凡事總有意外發生,或許你的idea並不被市場所接受,若是在此之前有個更好的驗證方式,更有創意的執行方式,不是更好嗎?

精實創業最寶貴的價值在於「驗證」,透過精實創業找到在議題上適合的夥伴,進而做出原先的產品原型,或許這個原型不是很美觀、操作方面也不是很順手,但是能夠利用這產品原形向市場解釋:「這產品能夠解決什麼樣的問題?」當產品射中了受眾內心深處隱隱作痛的「痛點」,他將會願意提供資金或是相關資源協助整個團隊完成這偉大的作品,因為「你解決了他的問題」,從中已經達到了市場驗證,並且得知這確實有需求。

在精實創業的過程中,必須不斷的去測試,並且對於計畫不斷的做修正,以真正解決消費者真正的問題點,這中間我們可以使用網路的力量蒐集相關情報,以修正眼前的方案,網路的蓬勃顛覆了過去傳統的創業方式,驗證、調整腳步、再驗證、再調整腳步……到最終產品完成,「小步快跑」即精實創業的精髓,這種的創業邏輯是在網際網路發達之前很難發生的,換句話說「精實創業」是網際網路時代下的新思維邏輯。

Lean Startup Concept

Lean Startup concept is using limiting resources (including time) in creating a minimal viable product (MVP).

Compare to the past startup concept, one might consider themselves with a start of an unprecedented idea, and boldly invested capital from friends, family, and bank financing. However, what if your idea is not accepted by the market, is there a better way to validate your idea and product? Is there a more creative way to execute your startup idea?

The most valuable element in the Lean Startup concept is “Validation”: to make a Minimal Viable Product (MVP). Perhaps this prototype is not the most beautiful, does not provide the perfect users experience, but to take advantage of how this MVP can solve real customer problems. When the MVP helps to resolve audience aching “pain points,” the person will be willing to provide funding or resources to assist the entire team to complete the project because “you solve his problem.” In this way, the project can be validated by the market, and verify your product has actual demands.

In the Lean Startup Process, we must continue to test, and make iterations in order to resolve the consumers’ real problems. This can be done by the power of the Internet to gather relevant information, which cannot be done quickly in the past, more traditional business model. Verify and adjust, and revalidation until the final product is complete, the essence of the “quick iteration” is the new essence of entrepreneurship. This entrepreneurial logic was difficult to execute before the Internet, in other words, “Lean Startup” is a new thinking logically Internet Age.

Mark Chang