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From helping companies meet their innovation sweet spot, MakerLab teamed up with SWAmsterdam to make the 2016 edition the best so far. Not only helped making the event happen by sponsoring it, but also deserved a spot in the jury to decide who the big winner of this year is.

Founded in 2011 here in Amsterdam, MakerLab was created with the ambition of making companies getting out of a slow motion pace and elevate them to bring better solutions to their customers. Their mission is two folded: not only help in the ideation by focusing on giving people the time and space to do so but also helping them turn ideas into something valuable. With a hands-on approach, they are not afraid of getting work done, working close with their clients to find the best opportunities out there.

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The innovation lab – as they call it – puts the end-user at the center of the whole process, working their way with him. They believe co-creation is key to create solutions that solve the customers’ problems and tap their needs and this is only achieved through iteration. More important than going through the process, is to learn from it. The best solutions are those that were adjusted over and over until hitting the perfect spot.

It’s because of all these features that make it the perfect match for SWAmsterdam. Even though MakerLab is focused on the corporate side, Joris van Heukelom sees it has a bridge between that side and the talents at SW. Luckily we have him on board with us to be a part of our jury panel for the pitches at the end of the event. And he does have higher expectations from this edition. Being it focused on a theme, Education, he believes that it brings participants which truly understand the current problems and how they can be solved: “they’ll spot the right angle from a business perspective and come up with something better”.

We believe the same and can’t wait for tomorrow show time!

Khizar Naeem