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This post originally appeared on #entrepreneurfail.

You tweak and prod and edit and iterate.

You feel your product or service has to be a “Goldilocks just right” before you launch.

As a new entrepreneur you probably have a streak of perfectionism. The vision is so crystal clear in your mind that anything that strays from that image is not going to pass your test.

There are two watchouts with this:

If you are a first time entrepreneur, beware of choosing a product, service or business model that takes a while to launch. Your may exhaust your runway before you make any traction.

If you take too long to launch, the ship may have already sailed. Your customers may have moved on. The platforms may have changed. The systems may be outdated.

Seasoned entrepreneurs recommend an approach in which you identify quick wins and test small incremental mock ups and products while working closely with your customers.

How long did it take to sell your first product? Let us know in the comments below.

Kriti Vichare Kriti Vichare
(@kritter2b)