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This post originally appeared on blog.up.co

Are you going to be pitching an idea at Startup Weekend?

Pitching!

Each person will get 60 seconds to pitch their idea to the audience. Only 10-15 ideas will be selected to move into the weekend. Pitching an idea is not an easy task. It takes practice to sell your idea & vision in 60 seconds.

As a reminder, you can’t pitch your existing business/app. Startup Weekend is designed to be the most effective platform for growing new businesses from the ground up over the course of a weekend. A key facet of the weekend and a central value for participants is the spirit of complete collaboration, buy-in and ownership. We’ve found that having existing businesses in the mix undermines this spirit, in addition to creating an imbalance between those ideas that are truly ground-level.

If you have an idea and you have been doing some customer research, researched on the internet, designed some wireframes, talked to businesses to see if there is any demand, then great! That’s fine. We expect you folks to do your own due diligence beforehand.

In 60 seconds, you need to cover:

  • Who are you? (5-10 seconds)
  • What’s the problem? Use this time to set up the story. How did you discover this problem? How can we (the audience) relate to it? How many people are affected by this problem? Build that connection to the audience to capture their attention. (10-20 seconds)
  • What’s your solution? Mobile? Web? Something physical? (10-20 seconds)
  • Who do you need? Developers? Designers? Product folks? (5-10 seconds)

Take the time and practice your pitch. Practice in front of your friends and see if you can convince them to vote for you.

 

Laura Patterson