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By Jason Thompson, VP of Diversity and Inclusion at Techstars

Recently, I purchased a new TV. I decided there was no reason to read the directions. I figured I love technology, and I’m reasonably handy, so: no need for directions. What could go wrong?

I soon realized that every channel was in a foreign language. My first thought was that the cable company inadvertently sold me a lineup of channels for this particular foreign language. I assumed all I needed to do would be to change the channel to a local station. I was wrong! The local channel was also in a foreign language. The characters from a very popular US sitcom were speaking in English, I could tell, but the audio was something else. The audio did not match the video. The sound and the action didn’t match.

A simple principle of watching TV is that the audio matches the video. Much the same principle—that what we say must match what we do—is the basis for Techstars decision to update our Code of Conduct and incorporate the Kapor Founder’s Commitments. We have publicly said we are committed to Diversity & Inclusion, so it makes sense incorporate this into our Code of Conduct, plus adding some clear things we can do to act on our statements. Audio matches video.

The Kapor Founder’s Commitments have 4 pillars: Goals, Invest, Volunteer, and Educate (G.I.V.E.). We commit to hold ourselves to these standards, and we ask that all members of our network do the same. By having these pillars, our audio will match our video. It is one thing to say we are committed to D&I—but it is even more important to show how we are achieving on our stated commitment. G.I.V.E. is a tangible way to measure and implement our D&I commitment. As this project progresses you will be able to see a dashboard on our website that will show how Techstars is achieving on the G.I.V.E. commitments. You will see that we are not perfect; D&I work is a journey. We have places for improvement and projects in progress. We want make sure we are being transparent.

We know D&I is important, but it has to be reflected in our Code of Conduct and it has to mean something tangible. That is why we have included the Kapor Founder’s Commitments. Kapor has been a leader in the D&I space, so there was no reason to reinvent the wheel. We have worked closely with Kapor and we are grateful for their encouragement and shared learnings.

There was another thing that happened when I finally figured out how to change the audio on my TV to English… the video was fine, but somehow the audio was about one second behind the video. I could now understand everything, but the sound didn’t quite sync up with the images. First their mouths moved, and then came the speech. This was hugely distracting, to the point I couldn’t even watch my show.

The timing of the audio must also match the video, because even the slightest delay creates problems that cannot be ignored. This is quite a metaphor for fair pay for equal work. If you review the changes to the Code of Conduct you will see we have also expanded our D&I commitment to include fair compensation for equal work. Companies commit to diversity and inclusion need to make sure what they say is reflected in their actions and includes fair pay.

If you are paid a salary that is even a little behind what your co-workers are getting for equal work, it is unjust. Justice should not be asked to wait. It also creates an environment that breeds resentment because the solution is simple: pay all people a fair wage for their work. That is why we included in the Techstars Code of Conduct that all members of the network commit to ensuring everyone receives fair compensation, including all forms of equity and benefits. Audio must match video.

In addition to asking everyone in our network to sign the Code of Conduct, we are building a drip campaign for all new founders to assist them in meeting the D&I commitment. It will remind them quarterly of their commitment to D&I, and offer suggestions for them to achieve on the principles of G.I.V.E. Many of these suggestions cost little and are designed to assist even the youngest startup achieve on their D&I goals in a manner the is consistent with their size and resources.  

Plugging in a TV seems simple enough, but the details are important. Being handy and loving technology are not enough for setting up a TV—or a productive D&I program. Liking people from diverse backgrounds and assuming that you have no bias is not enough. Building a D&I program requires commitment and focus. The commitment must be reflected in policies and programs. As Techstars continues on our D&I journey, we thank Kapor Capital for their work in the D&I space.  And we ask that you join us on our journey. It is equally importantly that we all commit to working to ensure that the audio matches the video: that what we say matches what we do.


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Jason Thompson Jason Thompson
Jason is VP of Diversity & Inclusion at Techstars. Jason has had a long career in Diversity and Inclusion, most recently with the US Olympic Committee, and has developed award winning D&I programs for sports organizations, healthcare and higher education.