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Mashable published a list of 38 SXSW panels to attended this year. Because, you can’t be everywhere at once, here are the 15 panels geared towards entrepreneurship and business.

Also, check out UP Global’s programming at Startup Oasis – Launch, Meet, Eat, Pitch, Party.

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Friday, March 7

The Next Steve Jobs May Be From Africa
When: 3:30 p.m. – 4:30 p.m.
Who: Claude Migisha Kalisa, Fred Mweetwa, Gertjan van Stam, Jessica Colaco
Where: ACC 9ABC
Why: It isn’t often that we get to learn about and see tech innovations in Africa — and yet some of the very best mobile payment systems are already in use there. During this session, we hope to learn some new perspectives on mobile banking, e-commerce, mobile education and more.

Your Founder Is Your Product Manager
When: 3:30 p.m. – 4:30 p.m.
Who: Alicia Dixon, Jason Shah, Paul Young, Teresa Torres
Where: Hilton Garden Inn Red River
Why: This is a terrific group of people who will share their views on startup evolution and how to transition the product management role from the founder to the first product manager.

A Fearless Approach to Social Change
When: 5 p.m. – 6 p.m.
Who: Jean Case, Ahmed Shihab-Eldin
Where: Hilton Salon H
Why: Case is a dynamic speaker, and she’ll talk about her experience leading social change. It’s also a good opportunity to learn about unlikely partnerships and creative collaborations.

Saturday, March 8

Breaking the Mold: How to Thrive When Allies Turn
When: 9:30 a.m – 10:30 a.m.
Who: Jehmu Greene, Joanne Bamberger and Sally Kohn
Where: ACC 10AB
Why: All three of the women on this panel have faced a tremendous amount of social backlash for challenging viewpoints contrary to their own. Listen to their stories about how to be an agent of change while even allies are turning against you, and especially as that plays out in digital media. All three are great speakers.

Media and the Personal Brand
When: 12:30 p. m – 1:30 p.m.
Who: Bill Simmons, Nate Silver
Where: ACC Ballroom D
Why: Simmons and Silver will talk about how independent voices are shaping our digital media landscape. They’re both brilliant — come with questions.

The Original Gangsters of Crowdfunding
When: 12:30 p.m. – 1:30 p.m.
Who: Katherine Woo, Katie Bisbee, Kevin Conroy, Paull Young
Where: Austin Convention Center 9ABC
Why: This session will bring you back to the roots of crowdfunding with the folks who have been doing it the longest. Learn why they were successful then and how they’ve stayed in the game as crowdfunding went mainstream.

Always Be Testing: Detecting Novelty in A/B Tests
When: 3:30 p.m. – 6 p.m.
Who: Amelia Showalter
Where: AT&T Conference Center Classroom 102
Why: The former director of digital analytics from President Obama’s re-election campaign is going to show how her team tested email, web and ad campaigns, and how they used those lessons to learn and adapt quickly. The workshop is a smart choice for anyone involved with digital content, audience engagement or email newsletters. Showalter is a spectacular speaker and a wonderful mentor.

Sunday, March 9

A Cloud of One’s Own
When: 11 a.m. – Noon
Who: Dave Sanford, Jeff Kramer
Where: Sheraton Austin Capitol View North
Why: You’ve undoubtedly heard a lot about the cloud, but this session promises to delve into the special needs and opportunities presented by emerging personal clouds. This should be an active discussion session rather than a traditional PowerPoint presentation, which means it’s a fantastic opportunity to get expert answers to all your questions.

Everyone’s a Curator — Do Museums Still Matter?
When: 11 a.m. – Noon
Who: Jennifer Yin, Kathryn Jaller, Sarah Bailey Hogarty, Willa Koerner
Where: Omni Downtown Longhorn
Why: These days, everyone’s a curator. Learn about how technology can be leveraged to curate, and what the future holds for museums. If you see the parallels between online storytelling and art curation, this should be fascinating. This is a fantastic opportunity to ask Koerner about how the SFMOMA has continued to attract an audience and cultivate its community while it’s shut down for renovations. There are lessons here for anyone hoping to build a relationship with their audiences.

Hacking Princess Culture: Girls, Games, & Science
When: 12:30 p.m. – 1:30 p.m.
Who: Jennifer Oxley, Lindsey Shepard, Sara DeWitt
Where: Long Center Dell Hall
Why: With so much focus on how professional women can lean in and crack the glass ceiling, this session looks at changing the future for women by starting with girls. If you saw GoldieBlox’s Super Bowl commercial and got excited, this is a good pick for you.

I Measure Every Single Thing My Kid Does
When: 4 p.m. – 5 p.m.
Who: Amy Webb (Webbmedia Group and Spark Camp)
Where: ACC Ballroom F
Why: Last year, Webb explained how she used data and analytics to hack online dating and meet her husband. This year, she’s back to explain her data-driven approach to parenting. Even if you’re not a parent yourself, you’ll learn how to apply the techniques of Big Data to everyday life, your startups and more.

Monday, March 10

If Content Is King, Who Is Sheriff?
When: 9:30 a.m. – 10:30 a.m.
Who: Gail Marie, Kristina Eastham, Mike Schmidth, Robert Hernandez
Where: Austin Convention Center, Room 12AB
Why: More content doesn’t always mean better, especially online. Who is the gatekeeper for digital content, who helps readers decide what to trust and who sets the ethical standards? Hernandez is a great speaker with a deep background in journalism.

It’s Not Rocket Science: UX for Niche Communities

When: 11 a.m. – Noon
Who: Joseph Medwid, Kevin McMillin
Where: Four Seasons Ballroom
Why: We’re always excited to hear from NASA, but this session in particular will talk about the particular needs of user experience design for very specific purposes. What if your system is only for five users? What if you don’t really need to scale your experience? There should be many lessons learned that you can apply across industries..

Platforms vs. Publishers: A Big New Theory
When: 3:30 p.m. – 4:30 p.m.
Who: Zach Seward
Where: Driskill Hotel Maximilian
Why: Zach Seward posits that a big decision for media brands is where they choose to settle on a spectrum between publisher and platform. It might feel a little meta, but should be a good discussion for anyone who wants people to read, share and pay for their content. Zach is brilliant and generous — even if this topic itself isn’t of interest, go to hear Zach’s perspective, which will undoubtedly broaden yours.

Do Algorithms Dream of Viral Content?
When: 5 p.m. – 6 p.m.
Who: David Carr, Eli Pariser
Where: Austin Convention Center Ballroom D
Why: Where Old Media meets New: a New York Times media reporter/columnist and the CEO of Upworthy talk viral content and the role of algorithms. This should be a great discussion.


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