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5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from expert curators.

 

1. Why Nordstrom is Experimenting With In-Store Pop-Ups

By Hilary Milnes – Glossy

Digest: Women Entrepreneurship

Curator: Lorel Sim

“Previous ‘Pop-Ins’ between Nordstrom and other brands include partnerships with Topshop, Madewell, New Classics, Warby Parker and Bow & Drape. Other variations of the series aren’t brand-specific, but rather themed around something like beach and surf wear, incorporating several new brands at a time.” Read More 

More from this reading list: http://eepurl.com/czzIe9

 

2. The Top 3 Ways to Get Employee Health Insurance

By Founder Shield

Digest: Small Business

Curators: Marc Prosser, Michael Heiligenstein

It’s not the easiest question to answer, and in this day in age it is getting more and more difficult to get cost effective health benefits for your company. It’s even harder if you are in the small group category. Whether it’s company size, average employee age, or overall employee health, employers are having a hard time offering benefits to their employees at an affordable rate. Offering benefits to new or current employees is a big competitive advantage across all industries, and with the increasing rise in health premiums, employers are having a tougher time offering these benefits to their employees at reasonable prices. Read More

More from this reading list: http://eepurl.com/cztNT5

 

3. Samsung Answers Burning Note 7 Questions, Vows Better Batteries

By Shara Tibken & Roger Cheng, CNET

Digest: Mobile

Curator: Edith Yeung

The first battery, it said, suffered from a design flaw. The battery’s external casing was too small for the components inside, causing it to short-circuit and ignite. Read More

More from this reading list: http://eepurl.com/czra6D

 

4. GM / MasterCard Want Your Car to Pick Up the Tab for That Latte

By Olga Kharif, Bloomberg Technology

Digest: FinTech

Curators: Karolina Noronha, Camron Miraftab, Thilmin Gee

Several automakers are working to develop in-car payment systems. The first functionality will be focused on tolls and fast food drive-thrus. It will be interesting to watch the adoption for this product since smartphone payments have yet not been widely adopted by consumers. Read More

More from this reading list: http://eepurl.com/czs4wv

 

5. 5 Tips for Creating a Successful Social Media Content Calendar

By Hailey Lanier – PR Newswire

Digest: Press & Storytelling

Curator: Claire Topalian

A consistent social media strategy helps build brand recognition online, gain followers, and keep those followers interested in what your brand is doing. A calendar is a great way to ensure your social presence is consistent and timely. Here are a few things to keep in mind when planning one. Read More

More from this reading list: http://eepurl.com/czq_dv

 

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The post Employee Health Insurance, Nordstrom’s In-Store Pop-Ups & More Reading List Highlights appeared first on Startup Digest Blog.

Jessica Ford Jessica Ford
Director of Startup Digest @ Techstars







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