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We’re proud to release our second startup research paper, The Science Behind Team Spirit: Using Synchrony to Deliver Effective Startup Pitches As A Team. [Download]

The goal of this paper is to shed light on the importance of team synchrony, especially when pitching an idea to a potential customer or investor, and to guide you through the best practices for establishing strong team dynamics and overall synchrony.

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This paper is based primarily on team data and observations collected from Startup Weekend events. Findings proved a strong correlation between overall success at events and team synchrony.

You can practice steps to team synchrony easily at Startup Weekend events. On Friday evening, before getting to work, spend time getting to know your team. Next, let everyone work on their tasks based on their skill sets. Train as a team for your final presentation, and just before the presentation induce synchrony by incorporating something as simple as cheering together.

If you want to know more about synchrony and how it can help your business or team, this paper is for you. Enjoy!

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About the Author:

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Andrew Knight is a professor of organizational behavior at Washington University in St. Louis, where he conducts research on innovation, group dynamics, and emotions. He led research and product development at Pascal Metrics Inc. from its founding in 2007 through 2010.


If you missed the first research paper on Co-Founder Dating and finding a “Minimum Viable Team,” you can download it here.

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Mitchell Cuevas
(@mcuevasm) I am the Sr. Marketing Director here at Techstars, am passionate about helping entrepreneurs, and am obsessed with finding, playing with, and implementing all the best new marketing (and other) technology I can get my hands on.



  • Carsten Scheuer

    Thanks for this fine summary! We’ve discovered that the “team synchrony” is not only important for pitches but also for the daily teamwork in general. This sounds trivial, but this issue is often underestimated, if not overlooked.

    Missing (valuable) communication and recognition within a team can lead to a downward spiral, we had to make this bitter experience in 10 years of daily agency life. To stop this spiral, we had built a simple tool (“productivity and motivation log book for teams”) for internal use last year. After some months of consequently writing brief “day reviews” by all team members, the motivation started to increase noticeable. In other words: The team spirit came back. (Therefore we decided to release our tool as “teamspir.it” recently.)