← Techstars Blog

Seattle, WA – Startup Weekend, a global non profit which organizes weekend events to help entrepreneurs build companies, has named Jennifer Cabala Chief Marketing and Brand Officer.  Her responsibilities include global marketing, brand strategy and management, and business development.

Cabala joins Startup Weekend from Seattle 2.0, a media and events company serving tech entrepreneurs, where she served as CEO and Editor.  During her time there she produced several popular events for entrepreneurs including the sold-out StartupDay, an event to teach developers and business people how to build their first startup.  Readership of the Seattle 2.0 website has more than doubled since Cabala joined the company.

“I’m passionate about working with the tech startup community and helping employees become entrepreneurs” said Cabala.  “Joining Startup Weekend will allow me to take the Seattle experience and help entrepreneurs around the world.”

Startup Weekend is a fast growing non-profit, recently named in “Forbes” as a company to watch in 2011.  In September, the Ewing Marion Kauffman Foundation gave Startup Weekend a $400,000 grant for their work.  Startup Weekend is on pace to become one of the fastest growing tech events worldwide — with 465% growth year to year.  In 2009, 1,800 entrepreneurs participated in 23 Startup Weekends. So far in 2010, 7,900 entrepreneurs have participated in 130 events in cities ranging from Seattle to London to Tokyo, with several more events planned for this year.

“Jennifer will truly take Startup Weekend to the next level,” said Marc Nager, Director of Startup Weekend.  “We are extremely fortunate to have her join our team at a time when we have tremendous opportunity to grow our global brand in terms of coverage and quality. Jennifer will be an integral part of our team, and we will be rolling out some amazing new things in the coming months. We look forward to continuing to scale rapidly and are appreciative of the tremendous support we have here in the Seattle community to do this.”

Cabala will stay on as editor-at-large and contributor to Seattle 2.0. “I still have a passion for the Seattle startup community,” said Cabala.  “I’m excited that I can continue to work with the Seattle 2.0 team while taking on the amazing opportunities that Startup Weekend offers.”

About Seattle 2.0
Seattle 2.0 is the most widely read web resource in Seattle focused on the tech startup community, featuring a team of writers comprised exclusively of entrepreneurs, executives and startup investors. Every month, Seattle 2.0 publishes a comprehensive index of nearly 400 Seattle-based startups ranked by their website traffic, known as the Seattle Startup Index. Seattle 2.0 also has a job board, service provider directory and  promotes events for tech startups in Seattle.  http://www.seattle20.com

Marc Nager Marc Nager
(@marcnager) Startups, everything outdoors, and Chief Community Officer at Techstars.