We spent some time with Andrew Curtis last week, who is the co-founder of Vanguard Ideation. Andrew is a local entrepreneur and lead organizer for FXBG Design.
When did you decide to pursue design?
I started designing in high school. I found that I loved fine art, drawing, even publisher. I liked being around creative people.
After weighing the options, I chose to go to design school at George Mason University. My sophomore year, I took my first typography class, and discovered that I could apply art to the professional realm.
Did you always plan to start a business?
I always knew I wanted to be part of a design firm, and after doing production design with AIGA GMU, I knew that’s the atmosphere I wanted to be a part of when I graduated. However, I hadn’t always planned to start my own agency.
What was the catalyst to found Vanguard Ideation?
My mentor, Joe Corbett – previously at Lanyap Creative – encouraged Luis Cavero and I to start our own firm. We were tired of close-minded jobs in the corporate setting, and wanted to be able to work in multimedia. In October 2013 Luis became my business partner and we started Vanguard Ideation.
What is the mission of your agency? Who do you really want to help?
We strive to be holistic in our approach to design. We determine the problems, and create a sense of unity throughout the visual brand. Consistency is our goal! We want clients that care about their business, and that are ready to elevate their visual identity.
How do you want to help the startup community?
We’ve built many relationships in this community. We want to give people with great ideas the opportunity to excel and succeed with their product. We hope to bring support, investing in their mission and goals in a long-term relationship. Our relationships aren’t one-way, but an exchange of ideas.
What do you like about being a “Creative Director”?
I have the opportunity to help convey the right standards to let a product or idea grow. I love identifying the problems and giving a brand direction – bringing consistency to all platforms.
What services does Vanguard Ideation offer?
Branding, social media design/ strategy, visual design, print, web, user experience, illustration, brand development and execution
Where do you envision your agency going?
We would like to have a strong team of under ten people. We want to grow in a well-rounded way, from smaller development to bigger design projects.
How have you benefited from #SWFXG?
Building relationships with people like Adrian, founder of Sprelly, and Kathy, founder of Kickshaws Downtown Market, have been huge. We were able to build their social and design presence, bringing consistency across media. My business partner, Luis, was even able to explore and build a game: kittyklimber.com.