Last week, some great folks from Google spent the day with the new founders at TechStars. Kevin Marks and Dion Almaer (also the founder of Ajaxian) kicked off the day with a great detailed tech talk. They covered App Engine, Open Social, Gears, Android, and some other awesome Google code projects.

Many parts of the talk stuck out for me, but perhap the most memorable was Kevin’s well-thought-out discussion of How Not to be Viral. Kevin added a great deal of color when he stated that “if your application behaves like a virus, people will develop an immunity to it.” Thanks to Andrew, here’s a clip from the TechStars Community site which I’ve embedded here with Kevin talking to us about this.

You can get great detailed video and audio content like this and participate in the community with our founders and mentors over at the TechStars Community site, or just subscribe to it by RSS now.Kevin also talked about “building your pleasure model before building your business model,” alluding to the fact that if users don’t first get pleasure from your application, then your business model will never be a factor.

Dion also led some great discussions including one on mobile that stood out to me where he told us that Google believes that “the web will win on the phone.” By this he meant that standard web protocols will drive the amazing mobile applications of the future. I couldn’t agree more – we’re seeing some pretty amazing Android and iPhone apps lately that are proving the viability of this model, including a fantastic implementation by Brightkite and also one by Socialthing.

We finished up the day with the story of Feedburner, let by Dick Costolo (Founder and CEO) and Rick Klau (VP Biz Dev, now Strategic Partner Develoment Manager at Google). This often hilarious story of the birth, rise and Googlization of Feedburner was a real treat. Dick kept talking about his drive to “get all the feeds.” Often, he said, Rick would come back with 5 feeds and a rabbit (representing some random business development deal). Dick would tell Rick to get rid of the rabbit, and go get more feeds. Often, Dick would ask “Do we have all the feeds yet? No? Go get all the feeds.” The lesson: This simple and easy to understand mantra kept Feedburner from veering off course.

We had a great time with Google at TechStars, and want to thank Dick, Rick, Dion, and Kevin again for spending their time with our founders. See you soon guys!