Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From Facebook fans to sales, Next Big Sound combines artist activity with context to help the modern music industry make decisions.

White and his co-founders have been featured in Billboard (10 best music companies) New York Times, CNN, Forbes (30 under 30), Techcrunch, BusinessWeek (25 under 25) and more.

Next Big Sound works with thousands of customers, from individual artists to major labels, and licenses two charts to Billboard magazine. In 2012 the start-up announced a $6.5 million dollar series A financing from IA Ventures, Foundry Group, SofttechVC and other notable angel investors.