Geoff Cook is partner and chairman of Base Design, a high-end brand consultancy with offices in New York, Brussels, Barcelona, Madrid and Santiago. As Base “specializes in not specializing,” Geoff has served as the lead partner on a wide variety of projects in his 12 years with Base including The Museum of Modern Art, Puma, Kiki de Montparnasse, The Soho & Tribeca Grand Hotels, Milk Studios, Pantone, Coca Cola, and French Cultural Services, a division of the French Embassy.
Base believes innovative ideas in design and creative direction can trigger and enable change in the world. To inspire leading-edge thinking, Base assembles talent from various cultures and disciplines to develop tailor-made, flexible identity systems and integrated campaigns that make the complex problems of branding and communication simple.
Base has been recognized for its work by a wide variety of organizations including the AIGA, the James Beard Awards, the D&AD, the New York Art Director’s Club and the Cooper Hewitt, which nominated Base for “Communication Design Agency of the Year.”