A Techstars mentor since 2011, Reuven is the Founder & CEO of fraction/al, a platform focused on fractional high-value, illiquid assets, using blockchain technology. Reuven is recognized as an early innovator and thought-leader in cloud computing & infrastructure as the founder one of the earliest cloud companies. An active mentor, advisor, angel and instigator, he is intimately involved in the startup scene around the globe.

A successful entrepreneur, Reuven founded Enomaly, which was among the first to develop a self-service infrastructure as a service (IaaS) platform in 2005, and in 2012 joined with Virtustream (sold to EMC for $1.2 Billion in 2015).

An active thought leader, Reuven is an expert commentator, contributor and writer for a variety of major business publications including Forbes, Wall Street Journal, The Economist, MIT Technology Review, CNN, BusinessWeek, InformationWeek, Wired, among many others.