Litman is an entrepreneur in search of new ways technology can advance the mission of chief marketing officers,
advertising, and media agencies. From the early days of the Internet and the first websites, to
business portals of the dot com era to the latest generation of 1:1 marketing —
integrating sales, service, and marketing — Litman and his business partner Dan
Mallin have a broad history of building businesses that help clients, including
Fortune 1000 marketers and large ad agencies, take advantage of cutting-edge
in his career, Litman entered, and finished third in, a national competition
hosted by Apple Computer. The connections he made through this competition were
key to the launch of his first business, after a year
spent working at Microsoft. That business, Imaginet, was one of the first
generation of web developers, building early web sites for Fortune 500
customers. With Mallin’s help, Imaginet became a regional market leader in
eServices and portal development, and eventually sold to J. Walter Thompson,
part of the world’s largest agency holding company WPP. Rebranded as
Connect@JWT, Mallin and Litman led the agency to become one of the 10 largest
digital agencies in the world, serving more than 10 percent of Fortune 500.
Seeing the potential of digital to
transform media buying, the two next developed Spot Buy Spot, which provided a
digital platform for media buyers — at the time of its sale to Comcast, it was
serving 12,000 buyers, spending $1 billion a month predominantly for the buying
of spot ads on cable TV.
Their most recent company, Magnet 360, drove digital
transformation for Fortune 1000 customers by integrating sales, service and
marketing around 1:1 data within a companies Salesforce.com. Magnet 360 was sold to India-based
multinational Mindtree in Q1 2016.
Litman and Mallin have also contributed to the local
community. To encourage the spirit of
entrepreneurship they founded the Minnesota Cup, the largest state wide
business planning competition in the country. The competition provides
mentorship, encouragement, and financial resources to would-be entrepreneurs,
has raised more $200 million to spur innovation in Minnesota.
Litman’s achievements have been recognized by publications
such as Inc, the Minneapolis/St.
Paul Business Journal, Minnesota Business Magazine, and Twin
Cities Business. He’s served as a board member and/or an investor for
numerous entrepreneurial ventures, including HealthSimple, enStratus, I See Me,
and Insite Software, as they grew and were eventually sold to larger entities.
In 2015, Litman, a graduate of the
University of Minnesota was recognized by his alma mater for his professional
accomplishments with the University’s Outstanding Achievement Award.