Dayna actively invests in companies seeking to change the way the Internet is used to deliver and monetize consumer services. She has led investments in several seed investments and in growing companies such as Awareness, and Viximo, she served as the CEO during 2009. She was also involved in investments such as Tapjoy (FKA Offerpal Media) and Currensee.
Before joining North Bridge in 2006, Dayna led new product development efforts at Blackbaud [NASDAQ: BLKB], the leading global provider of software to nonprofit organizations. She managed products throughout their life cycle as the company grew to over $130 million in revenue and completed a successful public offering. Previously, Dayna was a consultant at Cap Gemini Ernst and Young.
Dayna is active in the start-up communities in Boston and New York, and mentors entrepreneurs through various organizations. She is also on the board of the Independent Film Festival Boston. Dayna has a BS from the University of Virginia in Systems Engineering and an MBA from Harvard Business School.