Mentor

Micah Baldwin

VP of Author Development at Blurb, Inc

Micah is currently at Blurb, Inc where he is VP, Author Development focused on building relationships and innovative products to support authors create quality books and grow audience. Micah was formerly CEO and Founder of Graphic.ly. Graphicly is a cutting-edge entertainment and digital content publishing platform designed to deliver what authors and publishers need to share their work with audiences. Formally, VP, Business Development and Chief Evangelist for Lijit Networks, after selling his previous startup, Current Wisdom, in the beginning of 2007.

Micah got his start as a university fundraiser, being one of the first to fuze online activities and marketing strategies into alumni fund-raising. In 1996, he sent one of the first email campaigns to help drive alumni fundraising. Over his career, Micah helped universities such as The Catholic University of America and the University of San Diego see their annual giving programs grow by more than 150%. Focusing on business development, online marketing and advertising, and product strategy, Micah was instrumental in the growth of companies such as MyPersonal (now Synacor – IPO), ServiceMagic (acquired by IAC), Indigio Group (acquired by Bridgeline Software) and other less successful startups, such as Kozmo.com. A frequent speaker, you can read more about Micah’s philosophy of success through failure at his blog, Learn To Duck.