Matt currently serves as the Vice President of Marketing Analytics at Visible Measures. Previously, he founded 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm, and served as vice president of marketing. Previously, Matt led strategic marketing at SPSS Inc., the world’s leading provider of predictive analytics software and service, which he joined as part of the acquisition of NetGenesis Corp., a company he co-founded in 1994. NetGenesis was the world’s leading provider of Web analytics software and went public [NASDAQ: NTGX] in early 2000. While at NetGenesis, Matt helped found and chair the Customer Profile Exchange standard, an XML-based standard for privacy-enabled customer data interchange, and the Webmasters Guild, the world’s first professional association for webmasters. Matt lives in Needham, MA and plays as much soccer as he can. He holds an undergraduate degree from MIT.
Matt Cutler
Chief Marketing Officer, Visible Measures