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Canadian VC Janet Bannister, a partner at Real Ventures, loves investing in “conscious founders” who are trying to make the world a better place. Her style of “human-centered investing” prioritizes people and relationships, and investing in smart, self-aware, teachable entrepreneurs. 

Today, Janet Bannister is a Partner at Real Ventures, but when Founding Partners John Stokes and Jean-Sebastien Cournoyer first approached her about joining to give the firm a presence in Toronto, Janet was nonplussed. “Why would I go into Venture Capital?” she asked. “Isn’t Venture Capital all about grinding the entrepreneurs down?” 

But she listened, and she learned about what VC could be, when it was done better, seeing “entrepreneurs as the heroes, and as people who can be supported and helped” with a mission that involves “helping the next generation of entrepreneurs and building entrepreneurial ecosystems.” 

Now she’s all in, with an approach that she calls “human centered investing.” Like Techstars, Janet believes that team is paramount in whether a startup will succeed or not. “What exactly is a great founder, what exactly is a great team? In my mind, in my experience, it’s not about years of experience. It’s not about whether they’ve worked in the industry or not,” Janet said. “It’s much more about how they are as a person and how they are as a leader.”

When she’s investing, she looks for the “conscious founder.” Meaning: “Are they self-aware? Are they transparent? Are they aware of where they need to improve? Are they continually trying to improve and be open to feedback?”

Most of all, Janet is thrilled to be working with entrepreneurs who are trying to make the world a better place. “I love working with entrepreneurs. I love their passion, their determination, the fact that they are going all in on something that they believe in,” she said. “If I can be in a place and have a role where my job revolves around helping entrepreneurs and doing so in a consulting, advising, mentoring capacity, where really my mandate is to help entrepreneurs be more successful—What could be better?” 

Listen for Janet’s hints for how she manages to talk with (almost) everybody, and how she stays healthy while also working so very hard. 

Listen for Janet’s take on…

The importance of physical fitness:

“I was a competitive athlete growing up. I was a long distance runner. Then I got into triathlons, and I was on the national triathlon team for three years. I still get up between 4:30 and 5:00 every morning to exercise for an hour or so. And that gives me a lot of energy. I think that being physically fit is incredibly important for everybody, but particularly for entrepreneurs.”

“I try for eight hours of sleep every night and then getting up early and exercising. Those blocks are not moveable. They’re not flexible, they’re not negotiable. It’s just something that I do.”

How Janet schedules her time:

“I think I’m very efficient. My schedule is generally booked back to back. I have a 14 year old son, often I’ll drop him off at school and then I have a call booked in my car from the time I’m driving down to the office. And then from when I get into the office to when I leave, I’m back to back. Then on the way home I usually have a call booked. I don’t know if that is best practice, but it’s what I do to try to fit things in.”

“It’s something that I do struggle with. I try to make time for everybody, but at the same time I’m wrestling with, okay, at some point I need to say No because I need to prioritize the companies that we have invested in and make sure that I have enough time to spend with them and to think deeply about their businesses.”

How Janet Gives First:

“What helps me is, when I give, I never expect anything back. I don’t even expect a thank you.”

“My attitude is, I just give because I sincerely care about people and I want to help them. I want to see other people succeed and I don’t expect anything back. And I think, for me anyway, that helps my peace of mind, because I genuinely get a huge amount of satisfaction from helping other people. If I can help people, that is amazing.”

“I learn from every interaction. I think that so much of the venture business, of entrepreneurship, of building a business—It’s all about making connections. And I find that I learn from every interaction—and then I make connections.”

“I think that every time you meet somebody, if you’re open and curious, you’re going to learn something, and everything that you learn can somehow be applied to make you better in your next meeting.”

Companies, people, and resources mentioned in this podcast:


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