Highlights of student-led ventures participating in LaunchPad Lift, part of the Blackstone LaunchPad® powered by Techstars® entrepreneurship program.
If you’re between the ages of 12 and 24, you probably suffer from skin breakouts—85% of us do, and many are frustrated by the limited and potentially harmful synthetic options for skincare treatment. ROSEN founder Jamika Martin wants to help. The five or six legacy brands that create benzoyl peroxide or salicylic acid washes and alcohol based toners primarily compete on price, but Jamika has a different angle: offering acne-prone customers a cleaner, more natural, and more thoughtful skincare line.
“To me, being an entrepreneur means just going for it,” said Jamika. “It means you create a real solution to an even realer problem, and you don’t let anyone stop you until the problem has been fixed. As I’ve heard tons of times, everyone has an idea, but actually pursuing it is what I think makes someone an entrepreneur.”
Jamika graduated from UCLA in June of 2017 with a degree in business economics, and her commitment to making this business a success is unmistakable. She knows participation in LaunchPad Lift is providing her with opportunities she doesn’t have through her own networks, and may not be able to find anywhere else.
According to Jamika, “I don’t come from a well connected family or area, so one thing LaunchPad has shown me is the power of network. This program has broadened my connections, opportunities, and teachings. I’ve already learned so much from my amazing mentors and received invaluable insights on my business. LaunchPad Lift will only further enrich my business and my network.”
Since the beginning of the program, she has been working with Sathish Naadimuthu, a Techstars mentor with plenty of experience founding businesses and a keen eye for startup marketing, branding, and positioning. Jamika’s program goals are focused on improving the results of her digital marketing efforts, including Facebook and Google Ads. Based in part on suggestions from her mentor, Jamika is also exploring a subscription-based web sales model—something she hadn’t considered before the program.
“The mentors and connections within the LaunchPad network gives entrepreneurs a completely different (and experienced) perspectives to their strategies and businesses,” said Jamika.