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By Sabrina Kelly, Techstars Vice President of Talent

At Techstars, we define our mission in People Ops as the following: “We are strategic partners in building Techstars business by maximizing the value of our most important asset—our people. We attract, retain, develop, and support Techstars employees globally and aim to uphold our culture and values, in a manner that is inclusive to all.” 

As VP of Talent, and former VP of People Ops, I hear a lot of questions from founders. This series aims to answer the most frequent questions. 

Q: How do we compete for talent in such a competitive market?

This is a big one and there’s no easy solution. My best advice is to be very thoughtful about what differentiates you as a company and when you think about recruiting, think about what gets you out of bed every morning. 

It takes a certain kind of person to join a startup—and they should know what they’re in for. It’s going to be fast-paced, generally super chaotic, likely not highly paid for long hours in comparison to established companies, but the right person will love it because they believe in the mission and the people working on it by their side. Hire those people, set those expectations, and don’t sacrifice on belief in the vision. 

In order to attract those people, you need to get aligned with your leadership team on what makes your company great and why the problem you’re solving is more interesting than the problem the other five startups sitting next to you at your coworking space are solving. Make sure that everyone on your interview panel is sending the very same message about who you are as a business, why it’s awesome, and what it is you care about in the people and the role you’re hiring for. 

Once you have that, get out there. As an early stage company, you can’t expect that candidates know you exist, so you can’t expect that the ‘post it and they shall come’ methodology is going to work. You need to get creative and quite frankly be a little scrappy to compete in your market. Attend events, promote your company through local startup marketing (e.g. Startup Digest), speak on Startup Week panels, ask everyone on your leadership team to dedicate one hour a week to making sure that talent in your market knows about you. Lastly, see my former post on your first recruiting hire. You’ll know it’s time when interviewing becomes your second job, and you know you have the runway for multiple hires over the next 12 months.  


Techstars Talent enables you to build highly successful teams! Check out what Techstars Talent can do for you. 

This piece was originally published on Techstars Stories.

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