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The team is incredibly proud to introduce the 2017 class of METRO Accelerator for Hospitality, Powered by Techstars. These ten startups are gathering in the heart of Berlin for three months to accelerate, fund and grow their concepts to robust scalable businesses.

  • The third round of the successful mentorship-driven program METRO Accelerator for Hospitality, Powered by Techstars, kicks off in Berlin on 11 September 2017
  • Ten startups were selected among many applicants from 52 countries
  • For three months, the teams will collaborate with more than 100 international mentors, get the opportunity to test their products in 500 restaurants and hotels, and will each receive €120,000 in funding
  • The highlight of the program: the participants will present their companies to a panel of international investors at the Demo Day in Munich on 12 December 2017.

For the third consecutive year, METRO AG and the US startup network Techstars are jointly supporting startups with innovative digital solutions for the hospitality sector – with great success among international investors. In the first rounds, the participating startups generated an above average total volume of over USD 55 million in venture capital.

“Since we launched the accelerator program for hospitality in 2015 we have already selected and promoted 21 exciting startups, selected from several hundred applicants. We can with confidence state after the third round that the METRO Accelerator for Hospitality has turned into a fully established program.

It is the first program to connect the hospitality industry with first-rate technology innovators. We offer startups the opportunity to test their digital products and services with 500 restaurants and hotels in five European cities”, says Andreas Wuerfel, Director Global Innovation Community at METRO.

Today, the third round kicked off in Berlin. Over a period of three months, the participating startup founders will collaborate with more than 100 international mentors to further fine-tune their business models. The real test will be the Demo Day in Munich on 12 December 2017: that is when the start-ups will present their business ideas to international investors.

Will restaurant visitors soon be calling the waiter with the help of an illuminated LED cube? Or will we soon have machines mixing cocktails so that the bartenders can focus even more on advising their guests? These are but two examples of what the routine at the restaurant of the future could look like if it were up to the startups who made it into the third class of the METRO Accelerator for Hospitality, Powered by Techstars. 

Here are the startups participating in the third METRO Accelerator for Hospitality, Powered by Techstars 2017 class: 


A mixing machine that prepares perfect cocktails within just a few seconds


A bot named Concierge that answers the online queries of hotel guests


A digital end-to-end solution to optimize workflows in restaurants, personalize customer experience, accelerate customer satisfaction and increase significantly turnover


A restaurant system offering quality take-away lunches for business people


An in-destination App solution that gives hotel guests a personalized travel experience through the GuestU phone


A cloud-based software for the management of small and medium-sized hotels


An IT solution to minimize waste in restaurant kitchens


Nabl collects customer reviews in restaurants, hotels and shops before they walk out the door


An LED cube for guests to call the waiter by the push of a button


A tool for the beverage management of restaurants who want to stand out with their selection of wines

This was originally posted here

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Jens Lapinski
Managing Director of the METRO Accelerator for Hospitality, Powered by Techstars. Before Techstars, Jens was a partner at Forward Labs, which he co-founded in January 2012. http://jenslapinski.com @jenslapinski

  • Jerrod Hill

    Awesome. I’ll be in Berlin this week. Hope to catch them.