In the past few years, with crypto being the hottest thing in the town, we saw an up-rise in security tokens as well. The potential of security tokens is just in the cradle phase of being realized. These tokens are now facing what utility tokens had faced during their introduction; to be taken seriously by investors.
I had an opportunity to sit with Antoine Tardif, CEO of a platform, Securities.io, which lists security tokens and publishes news about the tokens. The platform is focused on adding innovative, functional security tokens and bringing them in front of the mass. As per Antoine, the security tokens have a long way to go and have plenty of scopes to improve. The objective of the news platform and token listing site is to help security tokens attract investors.
How did the conversation go? Let’s read.
- How did the idea of launching Securities.io come about?
As a cryptocurrency investor, I could see a transition in the marketplace from utility to security tokens. I was witnessing first-hand the evolution of the marketplace, but I was becoming frustrated with the lack of resources that focused exclusively on tokenized securities.
Seeing this void in the marketplace we set out to fill it.
- Why is the focus only on security tokens?
Serious institutional investors are not taking utility tokens seriously, and that’s because of the lack of financial transparency when it comes to utility tokens, the lack of regulated exchanges, and the risk of getting hacked.
Security tokens will be regulated, and they will be trading on supervised exchanges. The tokens will also have KYC baked in, meaning if there is a hacking, the tokens can be returned to the originally designated token holder.
Token holders also have ownership rights which can include dividends and revenue sharing.
- How do you think the security tokens will benefit real-world applications?
This will most benefit venture funds and regular investors by increasing liquidity. This will, in turn, increase the amount of funding available for start-ups.
Currently, there’s a problem in the marketplace where angel investors and venture funds need to wait for an average of 5 to 7 years to exit an investment. On average it takes 5 years for a company to be acquired, and it takes 7 years for a company to go IPO.
Often this timeline can exceed a decade, and sometimes a company just wants to stay small and will never be acquired or go IPO. In this case, the investor has no option except to avoid investing in non-scalable small companies.
With a security token, even with a mandated 12-month holding period before you can liquidate the tokens, the token offers significantly more opportunity for the investor to exit an investment.
With this opportunity for exits, investors will be better positioned to invest in new start-ups or other types of securities.
There’s also the tokenization of real-world assets such as real estate. This will open the door for smaller investors who are currently locked out of specific markets. For example, an investor in Dubai who think real estate in New York is going to increase can easily buy tokenized real estate and become involved in that market without having to fly to America.
- Are there any specific criteria for listing the security tokens on Securities.io?
Currently, there are not many tokenized securities so we are able to manually review each STO to reach out directly to these companies. Once the volume of STOs increases we will only list STOs which launched by using a token issuance platform that has partnered with us.
- Till now, which security token exchanges in your opinion are leading the market?
The marketplace is new, there’s only one current exchange which is getting any sort of traction which is the OpenFinanceexchange. I personally believe this market will only take off once the tZERO exchange launches which is scheduled for August 6, 2019.
tZERO is a subsidiary of overstock.com and is the brainchild of Patrick Byrne. This is the exchange all the institutions, family offices, and serious investors are waiting for. Once tZERO launches we should see a rapid increase in market adoption of tokenized securities.
- What steps does Securities.io take to prevent scams and fake news on security tokens from being published?
Fake news is a serious concern. Currently, all press releases are personally reviewed by our team prior to publication. We’ve had several unregulated ICOs attempts to get listed by pretending to be STOs. We’ve also had fraudulent websites attempt to get us to profile them.
We carefully review requests. The first thing we do is review the team, followed by the project, and we perform extensive due diligence which may include reaching out to our network to vet new projects.
Since we expect an influx of new STOs in the 1st quarter of 2019, we plan on partnering with market-leading token issuers. Token issuers perform their own due diligence prior to approving the launch of an STO, and we will be able to piggy-back off this to only list reputable STOs.
- What benefits will an STO receive on partnering up with Securities.io?
We have ambitious goals which include becoming the market leading resource for tokenized securities. This will increase the exposure that STOs receive.
STOs that partner with securities.io will receive several benefits including free press releases which will be permanently attached to their token listing page. Partners will also receive an enhanced listing which includes details about institutional investors, and a competitive analysis. We will also enable investors to communicate with the STO directly from the token listing page.
RockHer Haute Jewels is meeting the future generation with the first AI-based virtual gemologist, Rosi. Situated in Los Angeles, the luxury brand had collaborated with IBM Watson to enhance customer experience and offer them high-end diamond rings. With the world’s best designers, craftsmen and diamond experts, RockHer is changing the way you purchase diamond jewelry. Their compliance with ethical sourcing and the use of recycled metals have also grabbed attention worldwide.
Let’s meet the CEO and founder of RockHer Haute Jewels, Jim Vernon. He is an esteemed member of the Diamond Club West Cost, Inc. since 1984 and has brought in many changes in the jewelry-making industry. On that note…
- You have been in this industry for a long time. What made you choose diamond jewelry-making business?
Jim Vernon: I have been in this industry for over 34 years, in fact, I was raised in the Diamond Industry, my father, Frank Vernon, started Frank Vernon Fine Gems and Jewelry, I have been infatuated with diamonds ever since.
- How did RockHer Haute Jewels come about? I am intrigued to know the background story.
Jim Vernon: I had been servicing Private VIP clientele my entire life, making custom jewelry, finding rare stones, and helping people with custom engagement rings. One day through a mutual acquaintance I was introduced to Adam Stein, Adam was looking to purchase an engagement ring but Adam is one of those people who really want to understand everything, he’s a genius, and much to my dismay really didn’t like the diamond choices I offered, he said I lacked the data to ensure he was getting the best deal. He respected my experience and he thought the diamonds were pretty but something was amiss for him. I sort of challenged him to come up with a better way! That’s what started our friendship and started the path that became RockHer and more importantly our Diamond AI ROSI. Adam is a nanotech guy purifying water using nanomagnets and such; he’s really a little-known hero when it comes to water purification. So in a way only Adam can explain he just walked off and came back 3 months later and said “I want to interview you and all your colleagues, everyone you know, who knows how to buy diamonds, and, I am going to make an algorithm using the latest tech to pick better diamonds than you in about 1 millisecond”. That’s exactly what he did much to my surprise! I was shocked and as I continued to work with Adam the diamond picks became better and better, the computer could analyze a million stones and started saving us an inordinate amount of time spend on finding diamonds for clients. When the computer out picked me, (I spend my entire adult life understanding diamonds and how clients think) I knew we had something we really needed to bring to the customers, we could not keep this tech for ourselves.
- Please tell us a little bit about how RockHer makes these magnificent beauties…
Jim Vernon: We take a drastically different approach than other Online Jewelers and extremely different than other retailers. We make each and every order from scratch. When you place an order on our site you not only pick the ring style you love but the center diamond as well. From that point, our team of CAD designers start from scratch and computer customize that ring to both the center stone size and the finger size. We make sure each ring is proportionate in its original design, and that each piece has balance. From there our amazing 3d printers print that one of a kind model just for the client. Then we create a mold of that one of a kind piece and we use a well-known process called lost casting to fashion that mold out of gold or platinum. From there the diamonds are all hand set under a microscope to ensure a perfect fit and our team of polishers and finishers finalize the piece. From there it’s off the to the QC department where each one of the pieces is inspected for 20 different parameters, once the piece passes QC it can be shipped. This method varies greatly from others who manufacture in a one size fits all method and stretch and or cut the rings to make their shipping timeframes smaller, this leads to poorly made jewelry.
- “RockHer only uses recycled gold and platinum.” Can you please elaborate on this?
Jim Vernon: Tracing precious metals back to their source to confirm they have been mined responsibly is too difficult, so, we have decided to work only with recycled gold and platinum.
- What are some of the advancements or changes the diamond jewelry industry is going through these days?
Jim Vernon: Massive change, massive consumer habit shifts, and an influx of manmade diamonds are all overwhelming the industry. We have decided to remain true to the origin of engagement rings and diamond romance, we only use natural diamonds, and these diamonds are billions of years old and really represent the longevity of the love for all eternity two people may be lucky enough to share.
- How different is the customer’s approach from when you had started in this business?
Jim Vernon: We initially started by just really focusing on our diamond AI, but we later realized that the diamond was only one piece of the puzzle, granted, a very important part in terms of dollars for the clients but bottom line they needed help with the ring itself. We found that customers were tired of going to retailers and simply picking a ring off the shelf, almost feels anti climatic to them; they want something special made just for them. We changed the sites focus to made to order engagement rings, everything is custom made just for the client, and the AI ROSI really helps them find the best diamond. We will be launching ROSI with a ring builder soon so she can assist you with finding the best ring for your budget, we do have over 5k styles so it can be overwhelming.
- In a world where people are becoming more and more budget conscious and at the same time look at high-quality, how does RockHer as a luxury brand operate?
Jim Vernon: We use the latest tech to accomplish this feat, from 3D printers, to AI, to the latest CRM technology, Rockher is lean, and we pride ourselves on having the highest quality jewelry in the business, plus, when your factory is next door we get to really make sure the team is being over ambitious on quality.
- What more can you tell about ROSI? How does it function and what has been the reaction or feedback of your customers?
Jim Vernon: The customer’s love ROSI, almost 90% of the users query ROSI, only about 10% go right to the regular manual diamond search, the reason is the users need help. ROSI also has a fabulous compare function, she can compare any GIA certified diamond found online to what RockHercurrently has in inventory, and she will give you a real answer on which stone is the better deal.
In terms of how ROSI works, obviously most of it is proprietary, however, users need to know that we have a direct backend API to the GIA, the foremost lab in the world for grading diamonds, and we pull a lot of data to ensure ROSI’s results are spot on. A lot of other sites simple don’t have authorization to even be connected to the GIA. In terms of how she grades, we deploy a little machine learning market prediction plus over 30 different diamond specifications per stone to determine the best value. ROSI calculates approximately over 1M computations per query to find the user the best diamond for their budget. We also use query information to change the preferences of ROSI, so as time progresses she will understand what users want more and more.
- As you have already implemented AI and created a virtual gemologist, what do you think about the changes AI is bringing in customer experience?
Jim Vernon: Bottom line, we try not to get lost in the weeds of AI or ML where one is simply pushing the limits of that tech, that is not our forte, what we simply want is the user to have the simplest experience getting a real unbiased diamond pick for their budget. Tech that helps the customer is what we are about.
- Lastly, what is your ideal diamond ring and to whom would you like to present it?
Jim Vernon: That is too tough a question to answer; in reality, my ideal diamond ring is whatever makes the client happiest….each and every client is treated with equal love no matter their budget, that’s what makes Rockher.com great.
When your startup doesn’t have an audience yet, creating content can be frustrating. Many formats, like in-depth blog posts or YouTube videos, don’t get seen until promotion takes off – if it takes off.
Take a piece of “skyscraper content,” for example. You’ll need to put in hours and hours of effort to create the content. But no matter how good the result in, you still need to put in just as much time finding people to read it.
But what if you could gain an audience before your content is published?
It’s validating your content as you would a product. While that might mean creating a waiting list for your app, in marketing it can mean partnering with influencers for webinars.
Influencer webinars let you build an audience and validate your topic before the content is delivered, generate high quality leads, and quickly grow your audience by leveraging others in your niche.
To start successfully working them into your marketing strategy, here’s what you need to keep in mind.
It’s all about the right partners
First of all, partner webinars will get you nowhere with the wrong partners. When it comes to collaborating with influencers to get real growth and results, relevance and engagement always trumps audience size.
To start, look for existing customers and advocates of your products who have a platform for collaborations like webinars. If both they and their audience are your ideal customers, it’s a relevant enough fit that you don’t need to reach a million people to get results. This “microinfluencer marketing” works because the partner’s audience is engaged and interested in your product.
For example, ClickMeeting conducts webinars with influencers who reach other customers in their target audience: entrepreneurs, small businesses, etc. Their recent webinar with Andrea Vahl, an author, coach, and speaker, reached businesses and entrepreneurs with online courses they want to use webinars to promote. Every attendee is an ideal customer.
Trust converts like crazy
Because influencers have built a lot of trust with their audience, the simple fact that they’ve chosen to work with you puts you at an advantage from the start. Attendees show up to the webinar with residual trust for your brand already built based on your mutual relationship with the influencer.
But if you actually combine that immediate trust with a free webinar full of value, engagement, and building on that trust, you create an incredibly warm audience for marketing your product to. This can earn you the high conversion rates that make it possible to speak to smaller microinfluencer audiences and see so much success.
The best promo is all about them
Your webinar co-host is your biggest asset in pre-webinar promotion. Before someone sees your landing page or actual content to see the value you’re promising, the influencer’s name will be what people are most interested in.
Help attract an audience wider than your own by featuring recognizable guests most prominently in promotion, as opposed to talking more about the topic or your own company. In promotional graphics, blog post titles, social media copy, and more, make sure people can see a recognizable face and name.
For example, Quuu makes sure that all promotion for their influencer collaborations really appeals to the influencer’s audience. When they partner with someone who largely works with women, for example, they announce the collaboration on International Women’s Day.
You can even work together to create better promo content: collaborate on a social media video, target their audience with paid ads, and more.
The easier marketing is, the more influencers will do it
In addition to optimizing your own promotion, you want to help the influencer promote it too. They’re busy, often working through multiple in-process collaborations at one time. The easier you make it for them to share it and talk about it to their own audience, the more they’ll be able to with their limited time.
Provide as many assets and resources for them as possible, so they can easily put together things like social media posts. You can provide swipe copy for different marketing channels, cite talking points, and provide promotional graphics for them to customize in their voice. You can even send them links to your own promotional posts so they can reshare easily.
As TopRank’s Ashley Zeckman recommends, “It doesn’t matter if your content is great, you still have to entice your influencers to amplify the content they co-created. Many experts (especially those that do this professionally) have very limited time. So, to make it easy, send along pre-written social messages and image bundles so that they simply need to copy and paste the messages you’ve written to their social networks.”
They’re great for breaking into new audiences
Finally, because of all the reasons listed above, influencer webinars are amazingly effective for breaking into new audiences. A successful partnership doesn’t require an existing audience in that niche – the influencer is connecting your content with their audience.
This makes it a perfect strategy if you’re breaking into new audiences or verticals. When you’re getting ready to launch something new or shift positioning, you need to find new leads. Marketing to a small, but relevant and engaged, audience lets you expand your reach while still keeping focused on your ideal customer.
For example, when ConvertKit was first growing their email marketing platform, they used influencer webinars to “stake a claim” in the blogging niche.
Find your first webinar partner
If you’ve been struggling to grow an audience through content marketing, seriously consider influencer webinars. You get to build an engaged audience and generate leads before you even deliver any content, and once you do conduct the webinar, that audience can become eager to buy.
Before getting to know more about The Resilience Project in the words of its CEO, Sven Hansen, let’s discuss a little about what The Resilience Institute does.
With over 20 years of experience, The Resilience Institute aims to deliver practical, highly effective integrated Resilience training that will lead to a healthy workforce and stronger minds. The process combines neuroscience, positive psychology, emotional intelligence, and preventative medicine. The project boasts of having achieved a 0.55 increase in Resilience Ratio of the participants who had received their training. Recently, the Global Resilience Report 2018 was published which elaborately compares resilience strength of different regions.
Dr. Sven Hansen expresses, “Humans are an integral mix of physical, emotional and cognitive attributes. Our recommendation is to aim for integrated solutions that address human growth and risk using a common language and model.”.
I had a chance to have a conversation with him and here are some of the interesting discussions about resilience in general and his institute.
- The meaning of “resilience” goes beyond the capability of enduring tough times. What does “resilience” denote for you?
Dr. Hansen: It’s a learned ability to bounce, grow, connect and flow. Bounce is for the hard times both sudden and protracted. Grow is the physical, emotional and mental fitness for life. Connect builds understanding, trust, and care towards others. Flow brings our talents and skills to meaningful challenges. They are interconnected. To succeed in the 21st Century they are essential.
- So, how did the concept of The Resilience Institute come to life?
Dr. Hansen: I grew up in a medical family focused on prevention but it was my early experience as a young sports medicine doctor. During that time, it came obvious to me that one could prevent injuries, increase speed, enhance skill, train the mind and work in the team better. Around 1991, I asked this question to myself that if athletes can learn these advanced skills, would it improve business results as well? What if organizations could be a vehicle to get these ideas to more people? This was a tough sell initially but now leading organizations have embraced the concept. It is a very exciting and fulfilling field to be in.
- “Resilience is learned over time.” Can you elaborate on this statement?
Dr. Hansen: Resilience is not a genetic gift or a trait. We can all learn resilience and if we keep refining the practice, we continue to get better. For example, if you stretch out your muscles with good technique every day you can be a very flexible person as you grow old. This will protect your joints, enhance your movement and maintain good posture. You will look, feel and be better. At first, it is difficult to learn and to motivate, then you develop a practice and finally, it becomes a habit. Exactly the same is true for muscle strength, impulse control, empathy, attention, etc.
- According to your Global Resilience Report 2018, Netherlands ranks 1st in resilience factor. But, the report also says that the Dutch are the most self-critical, a liable factor. The rank and the report kind of contradict each other. So, what is actually the reason behind the ranking of Netherlands?
Dr. Hansen: Good question and something we need to learn more about. While they are self-critical and exercise less, they are focused and worry-less. We know that high focus and low worry define the most resilient decile. First, our experience shows that there are many different pathways to resilience. There may be a cultural preference for physical versus emotional or cognitive expression. There may also be influencing factors that we don’t measure. Second, we have a lot to learn about how the different factors combine into the experience of resilience. What we are saying is that there are high impact factors (see p 20 – 23)
- How does resilience intervention actually work? Do you follow any specific model?
Dr. Hansen: We do follow a model that is customized to the client. In general, we pursue reinforcing cycles of measure, learn and achieve. Almost every intervention starts with the Diagnostic to measure both individual and group resilience. Taking time to pause and reflect honestly is critical in our rushed lives. The report helps individuals target their attention and efforts and the customize the group training. Participants learn from the diagnostic, face-to-face workshops, digital training, and tracking, practice tips, team initiatives, and books. We repeat the diagnostic to assess change and refocus the next period of training. Remember that we continue to measure improvements in the brain even after 50,000 hours of meditation (Davidson, Goleman, Science of Meditation, 2017)
It is worth noting that until recently, most clients simply wanted a workshop to “fix resilience”. We now recognize that it takes time, practice and repetition. We have learned from sports. Expertise, safe and effective practice and skilled facilitation of the process are necessary.
- In your opinion, which asset(s) contributes to the resilience factor most?
Dr. Hansen: Well, in terms of correlation with resilience ratio and the practices of the most resilient people, we see focus, presence, fulfillment, and optimism at the top of both lists. We can imagine someone being fully focused and present with good posture and an upbeat, hopeful stance as the goal. Health awareness, fitness, sleep, relaxation, and nutrition tend to be the first level gains people make in the first phase of an intervention.
- Do resilience and success go hand-in-hand? Please elaborate…
Dr. Hansen: Being honest, it depends on how we define success. In the case of high performers in sport, combat or performing arts it is clearly an enabler. If we define success as wealth or power, not necessarily, many are anxious, hostile, narcissistic, manic and sick.
Most successful leaders are planning resilience into their lives. When they don’t, as in the Elon Musk tweets of late, they are scrutinized by the media and the company suffers.
What we do believe is that the skills required to succeed in our modern lives – sedentary, plugged into a screen, overwhelmed by data and pace – did not come with our hunter-gatherer experience. Humans have to learn these skills if they are going to keep up and be successful. This is clearly evident in family life, education, healthcare, getting employed, upskilling, and finding meaning in a very confusing time.
- Can you describe the Resilience App a little? How can we benefit from it?
Dr. Hansen: The App is a digital support tool that integrates the measure, learn and achieve cycle. In one secure system, you can assess yourself, define your needs, set goals, learn and celebrate success. We are huge fans of people getting together to learn, debate and practice. The App is a convenient complement that allows you to stay engaged quickly and efficiently.
With a significant amount of learning through short videos, practice tips, and selected references, one can really own and share your resilience journey. It is based on short bursts of information and easy access to further study with built-in content tests to assess your learning.
- What has been the most successful “resilience intervention” story for you so far?
Dr. Hansen: We are blessed to be able to help hundreds of organizations but I think one that was very meaningful was helping a bank through the Christchurch earthquakes. The bank committed to providing support to their people and employees families. The city was flattened and many people lost homes, offices and loved places. The earth shook several times a day triggering debilitating uncertainty and anxiety.
We ran a number of workshops helping people understand how to negotiate this threatening time. We worked through the details of how to bounce forward, how to stay calm in a shake, how to re-establish sleep patterns, how to recreate daily disciplines and how to master destructive emotions and thoughts. Leaders were supportive. It was great to see a long-term client apply resilience in such a helpful way.
- Lastly, what would your advice be for a young millennial to become more resilient?
Dr. Hansen: This is a question in the minds of many caring people. Many reports echo the themes of increasing suffering from attention disorders, social withdrawal, self-harming, anxiety, hostility, and depression. At the same time, many millennials are thriving. Our data shows that millennials score lower in focus, purpose, emotional agility, flow, and decisiveness. They are also more prone to sleep disorders, boredom, disengaged, self-critical, and worry. All of these can be improved with awareness and simple skills.
My recommended action list for millennials:
- Extricate your life from your phone – it is not your friend
- Train your mind to focus – meditate and make conscious decisions
- Relax about the world’s drama and be kind to others
- Build emotional intelligence
- Find your flow by seeking challenge and refining your skills
- Sleep discipline – enough, right timing, right quality
- Be present and be kind to yourself
As we all are well aware, the practice of bullying has been going on for decades. Before the onset of the internet, bullying was limited within the walls of various educational institutions where a group of students took pleasure by harassing and intimidating others. Nowadays, with the advancement of technology, this heinous practice has been upgraded as well in the form of Cyberbullying and internet trolls and can be considered one of the greatest scourges of the modern world both for businesses and individuals.
One of the main problems with Cyberbullying is that it not only affects the business but is capable of upsetting a large percentage of individuals as well. This practice along with unavoidable internet trolling can effectively malign the reputation of a certain individual, entrepreneurs, and small business organizations that are yet to make their marks in the market with their services or products.
Very recently, some very reputed Brazilian magazines like Época have been extremely vocal about internet trolls. This practice is posing a serious problem in these parts of the world as well. Here, a few aspects of Cyberbullying and the role of online reputation management programs against such practice would be discussed.
So, what are the reasons?
Among the many reasons behind this abominable practice, the following are the most significant ones:
A lot about Power: People who feel powerless in their own reality sometimes tend to use the internet as a tool to exert their power over others. Making acerbic comments anonymously about a certain person or trolling them on various social networking sites provide them with an unbridled sense of power. Sometimes people who are bullied in real life take this virtual world as a means of revenge as well.
Social Status and Popularity: Posting hateful rumors is one of the most common methods of internet trolling and Cyberbullying. It has been observed in many cases that people behind these practices are often attention seekers. Posting such comments and spreading slanderous rumors are capable of grabbing an unbelievable amount of attention. As most people nowadays spend their time on the internet, these trolls can be an effective way to become popular and to gain social status.
It is often for entertainment and sadistic pleasure: There are several instances where people get involved in internet trolling simply for the sake of entertainment and personal pleasure. This group of people feels sadistic pleasure by bothering and harassing others and do not possess the sensitivity to figure out the consequences of their activities on others. These bullies can become even more invigorated if the victim responds in an aggressive manner.
Besides these reasons, Cyberbullying can also be a form of vigilantism where a certain individual makes the internet the tool to intimidate or punish a traditional bully or delinquent. However, this type of Cyberbullying is extremely rare.
This is where Online Reputation Management comes to use.
By the definition, Online reputation management refers to the process of controlling the internet materials that show up on your internet. The process involves eliminating any kind of damaging or slanderous contents that can potentially damage the website. Ethical hacker Fernando Azevedo explained the intricacies of online reputation management in his book Online Reputation Management Secrets. Fernando Azevedo also formed his brainchild ORM Company Silicon Minds, to help businesses keep the cyber-bullies away from denigrating your business.
Why is Online Reputation Management the need of time?
- Gaining Trust: Choosing an online reputation management company can be an incredible way to acquire the trust of your potential customers. As most people nowadays rely on online reviews from various websites, selecting a reputed ORM company would help you put up good words about your company in various review websites by excluding slanderous remarks. With a decent amount of reputation, selling your products online would be much easier irrespective of the size of your business or brand recognition.
- Increasing Profitability: Better online reputation always attracts more potential customers or other business organizations to your company. When customers search for a service or product that you provide, they would come across many other companies who are the potential competitors of your company. With a reputed online reputation management company, your organization would mostly have positive reviews on various websites and would also rank higher than your competitors. Therefore, it is quite evident that ORM can be a great way to make your business more lucrative.
- Conflict Resolution: Managing your company’s online reputation can be a great way to provide a constructive response to baseless criticisms and negative reviews. Decent ORM companies would provide you with certain platforms that would notify you whenever a review is posted about your company presenting you the perfect opportunity for conflict resolution and maintaining the reputation of your company.
As of January 2018, there are almost 7.6 billion digital users worldwide. Roughly 4 billion of those are internet users. That means that over half the world is now online, with a quarter of those users joining in 2017 alone. Social media usage is at nearly 3.2 billion. Facebook is still the most popular platform at 2.17 billion users, with YouTube the second runner-up at 1.5 billion. For better or worse, technology is here to stay, and companies that want to stay in business will have to stay abreast of constantly evolving trends. This includes trends in technology as well as social trends like the health-and-wellness industry, which has become less of a trend than a lifestyle, thanks to younger generations’ interest in organic food and natural products.
While the natural health boom is a major aspect of modern American culture, it’s important to note that many of the products and techniques associated with it come from other countries, like India, where the mind-and-body wellness philosophy known as Ayurveda has been practiced for centuries. In fact, according to Naturevibe Botanicals’ CEO, Rishabh Chokhani, India could become the largest provider of natural health products in the US due to the countries’ focus on the industry and India’s growing emphasis on the following technological issues. Thus, when it comes to marketing eastern health-and-wellness in the west, here are three factors to consider:
The Convenience of E-Commerce
Almost 1.8 billion people, or 23% of the global population, make purchases digitally. Many of these people are millennials. Millennials love online shopping. They also represent the largest generation of consumers in the US. While India trails the rest of the world in terms of online shopping at only 26% of the population, the country’s digital imprint is expected to increase. This is due to several factors, including an increasingly free-market economy; the demonetization of cash currency that began in November 2016, which is designed to increase the country’s digital imprint; and the growing emphasis on entrepreneurship, startups, and technology.
The Popularity of Smartphones
With millions of people queuing up to buy an iPhone every year, calling smartphones “popular” is something of an understatement. Over two-thirds of the world’s population has a mobile device and most of those devices are smartphones. Combined, mobile usage accounts for 52% of web traffic, versus 43% for desktops and laptops. In India, smartphone usage is a whopping four times greater than desktop usage. For Facebook, this means that 91.5% of its active users access the site via smartphone, while only 31.8% do so from a desktop or laptop. According to another survey, 63% of millennials are also using their smartphones to make purchases online, while the 53% that prefer to shop in-store often use their mobile device to search for coupons, snap and post pics of potential purchases, and browse the internet while they’re waiting in line. Current statistics indicate that increased mobile usage will continue to fuel online interactions and sales among the next generation of digital users.
The Importance of Social Media
Social media isn’t going anywhere either. According to Rival IQ, 30% of online shoppers are willing to use platforms like Facebook, Instagram, and Twitter to make purchases digitally. Businesses with a strong social media presence are much more likely to attract a millennial shopper, especially if they have a fast response time for questions or complaints, as well as a professional demeanor. Social media also plays an important role in the time before and after a purchase, with shoppers liking, commenting, and sharing items with their friends and followers online. According to HubSpot, video marketing is also on the rise, with consumers being four times more likely to watch a product video than to read a product description. The same study indicates that 45% of people watch an hour’s worth of Facebook or YouTube videos per week.
Thus, if India’s economy continues to grow in relation to its population, the nation is projected to have the third largest consumer market in 2030, ahead of Japan and Germany. That means that more people will be investing in technology and using it to make purchases digitally. It also means that it’ll be easier to buy, sell, market, and share cross-cultural commodities – such as natural botanicals, essential oils, and other holistic supplements – with the global community.
Foreign exchange (Forex) and Contract for Difference, popularly known as CFD trading has become immensely popular among both novice and experienced traders over the past few years. Apart from the gigantic trading volume that CFD trading offers to the investors, there are other reasons behind the briskly increasing popularity of this trading process. With the introduction of new and innovative technological applications like trading bots, automated trading platform, and many others, CFD trading has become even more accessible and lucrative for the aspiring entrepreneurs across the globe. In this article, a few aspects of CFD trading would be discussed along with the reasons why the new technological implementations could design an infallible business paradigm for new entrepreneurs.
CFD Trading at a Glance:
To adumbrate the idea of CFD trading, it can be referred to as an effective financial instrument that allows the traders to invest in a particular asset without actually owning it. It means, when you involve yourself in a CFD contract, you would be offered the leeway to speculate over the price changes of a particular asset, despite owning it. In a CFD contract, the seller has to pay the difference in price between the current value of the asset and its value during the time of the contract. In case the balance becomes negative, the buyer has to pay the seller the difference. You can secure a significant amount of profit in this trading as you would be able to take advantage of both moving up and down of an asset’s price during the trading period.
As an entrepreneur, trading CFD can also be a lucrative option because of the following advantages:
- Having full control over the leverage and the trading process.
- CFD trading websites are free from the influence of middlemen which allows the traders to pay much affordable brokerage price.
- CFD trading is the only financial instrument that allows you to make the profit from a negative market.
- CFD can also be used as an effective hedging or risk mitigating strategy
Startups are making their way:
A start-up company refers to a newly emerged business or entrepreneurial venture that aims to fulfill a marketplace paradigm by designing a viable paradigm. With new traders and investors making their way in the CFD market, every day more start-ups are transforming into legitimate business organizations. These start-ups endeavor fulfill a vast range of business requirements in various fields starting from different branches of science and technology like aeronautics, information technology, combustion science and engineering, etc. to fields like analytics and marketing.
The Implementation of FinTech in CFD:
FinTech or Financial Technology is an ingenious technology that tries to ameliorate various financial activities with the help of technology. The FinTech industry launched a new software program named FinTech Ltd. for Forex and CFD traders across the globe. The software is an automated robot that offers round the clock customer service to the traders long with other beneficial features. The software also works with properly licensed online brokerage platforms. With the implementation of FinTech technology in CFD trading, finding out lucrative opportunities and difference in price would have become much easier and accurate. Also, FinTech Ltd. offers efficient tools to the new entrepreneurs.
FinTech Start-ups and Their Growth:
FinTech consists of several start-up companies around the world that are growing rapidly because of the technological support. Some of the most well-known FinTech companies include Due.com, SoFi, Planwise, Plaid, Giftly, FinCon, and many more. So, if CFD collaborates with FinTech, the new CFD start-ups are likely to experience a similar growth to turn out as major trading companies in future.
Some Unexplored Areas:
With the advancement of technology, new entrepreneurs and traders are exploring new domains for starting a lucrative business. Cryptocurrency will certainly belong to the group of such unexplored assets. You can implement the financial instrument of CFD in speculating prices of various cryptocurrencies like Bitcoin, Ethereum, Ripple, Litecoin, and many more. Sensing the huge number of opportunities in this market, FinTech is also collaborating with various cryptocurrencies to strengthen their ecosystem. So, as a burgeoning entrepreneur, you can always turn to cryptocurrency while getting yourself involved in CFD trading.
CFD trading has already become very popular for its benefits and low cost and with the introduction of FinTech and new trading opportunities like cryptocurrency and blockchain technology, it can become one of the most preferable trading options as well. Therefore, if you are counting on becoming a successful entrepreneur in future, now is the time to choose CFD.
Startups have big dreams and they set a fast pace to reach them. Once you start to gain momentum and are growing fast, it can be easy to focus so much on scaling up that you don’t notice the smaller wins happening along the way, like converting each and every new user.
But when you’re at an earlier stage, every small win is something that you worked for, whether that’s a new enterprise customer or a single website visitor. You’re still somewhat scrambling, and can feel the work that goes into acquiring each new lead and audience member.
How will you make the most of them?
Website traffic is a stream of potential customers walking into your business, not just numbers in your analytics dashboard. And just like in a physical store, your job isn’t over once you’ve gotten them in the door. You still need to get them to buy.
When you’re starting out, traffic’s likely lower. While many would be quick to pinpoint that as a problem to be solved, it can also be an opportunity to pay closer attention to the visitors you do have.
You can further engage them, learn from them, and more to make up for the fact that you haven’t had a million hits.
In addition to increasing traffic, you should also be looking to increase the value of your existing traffic, whether that’s through increasing conversions or collecting insights.
Follow up with visitors
The important thing is to remember that someone landing on your site is only at the start of their journey. Don’t neglect the path to conversion in your focus on growing traffic. Especially when it’s low, you should always be looking for how to make it easier for visitors to move to the next step in your marketing funnel.
For example, is there a plan in place to capture users who don’t convert on their first visit? If someone leaves without signing up, go find them again.
Run retargeting campaigns to follow and reach people wherever else they spend time on the internet and recapture them. This gives you more time and opportunities to move them through the conversion funnel outside of your own website.
Say your blog section gets traffic that doesn’t convert well on-site. You can use it to pixel your audience and run ads back to them. Showing them an additional content offer or free trial can bring them back to your site and to the next step in your buyer’s journey.
Collect audience insights
You can also learn more about your limited visitors with audience intelligence. Having a smaller audience with fewer segments and pockets of customers, you have the opportunity to dive deeper into each one of the people engaging with your owned media presence.
Tracking software like Leadfeeder can repackage your Google Analytics data as dashboards of leads and integrated CRM entries to give you sales insights on your website visitors. You can segment your custom feeds per UTM parameter, which is especially useful when testing numerous paid media channels.
Not that you should drop your email automation program. It’s just that in the age of conversational selling, no one wants to opt into email drips just to flip through a pdf anymore. It takes a more sophisticated mix of CRM-based lead scoring systems, cross-channel paid targeting, triggered onsite personalized messaging, content upgrades, social bots and more. All along the winding journey, the CRM collects signals at every touchpoint.
This level of visibility lets you continuously learn about the predictive lifetime value of your audience, at a stage in your business when you need to squeeze as much value as you can from limited data signals.
Optimize what you have
Gaining more insights about users lets you hone your personas and audience targeting for marketing campaigns and advertising. Plus such granular insights allow you experiment with more assertive social selling initiatives.
You also have the opportunity to engage visitors in real-time conversations when they land on your site, instead of waiting for them to find and take the next step on their own. Onsite messaging platforms like Drift let you create a more personal experience where you can start building a relationship with someone from their very first visit.
This makes your website a much more effective conversion tool. For example, LeadPages targeted pages visited by their highest value leads with real-time messaging to increase their conversion rate by 36% without a change in traffic.
Finally, so many startups are overeager to A/B test before their traffic is ready for it. But that doesn’t mean you can’t further optimize your website at all while it’s still growing. Other methods like Hotjar heatmap analytics help you see how users are interacting with your site to the tune of results like 30% more conversions.
That allows you to see how different users use your site and where they get stuck in the conversion process so you can make it as easy as possible.
Remember what matters
With measures like these, you aren’t just attracting website visitors, you’re also working to convert and activate them just as well.
When this entire buyer’s journey is laid out clearly on your website, smaller traffic numbers won’t need to have a detrimental effect on your startup’s growth.
The internet, as the consumers see and understand, is a database of content, data, information that are consumed proactively as well as passively. Advertising, being one of the fundamental elements of today’s world of internet has become an integral part of everyone’s daily life. However, the digital advertising industry did not grow without problems, just like any other industry. When more and more advertising-spend is taken by unauthorized intermediaries or monetized on fraudulent advertising traffic, consumers are harmed in a way that fewer quality contents are produced and available to them as publishers earn less. It is, therefore, a collective effort in the whole advertising industry to put the current threats of transparency and fraud to an end to restore the greenness of the digital advertising industry.
Despite we see more M&As happened in the digital space in the past few years, publishers are facing a financial sustainability challenge today, risking to lose their business. The current set up of the digital advertising space is giving a financial risk to publishers in a way that the publishers normally receive their revenue payment only after a few months time. With the growing number of the intermediaries, the payment speed challenge just got worse.
According to a recent study, the wider adoption of digital programmatic advertising technology in the past few years has increased the scale of fraudulent activities. The study revealed that 79% of the participating advertisers mentioned the growing level of non-transparency throughout the programmatic space is causing the main concern. And a third of these advertisers had blamed the third party technology providers for lack of spend visibility.
Can Blockchain be the solution?
In my previous story, I discussed ways how blockchain can change the way we shop. Keeping the same potential in mind, blockchain technology can be one of the most feasible solutions for the ad spend transparency issue in the digital advertising as well.
“The Blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” Said, Don & Alex Tapscott, the authors of Blockchain Revolution (2016)
The decentralized blockchain technology is gaining more popularity rapidly due to its “transparency” element. All the transactions are recorded on the ledger and can be accessed by the general public. Moreover, the ledger is encrypted and tamper-free. The decentralized system integrates high Byzantine fault tolerance.
According to many business enthusiasts like Zheng Zhang, CEO of Exchain, “The emerge of blockchain technology lightens up the future of the digital advertising technology and it can drive the whole industry to an ultimate trustful and autonomous execution of media buying.”
The main application of blockchain technology in advertising is to reveal the cost elements of the current ad value chain. After implementing the decentralized platform, each of the stakeholders only receives their portion of the ad spend and will not have any chance to impose an unauthorized or hidden fee as we see today.
Ad fraud is another major concern in the digital advertising industry. The blockchain technology can also be used to deduce the certain types of ad fraud such as domain spoofing. The method will effectively reveal the spend distribution and block the ad spend from flowing to the fraudsters. Instead of relying on probabilistic detection method, blockchain enforces a deterministic means to remove such fraud.
Using the blockchain technology, digital advertisers can now verify if a concept of design has been used before. As every design can be stored in the public ledger, the marketers will be able to retrieve the verifying design.
Blockchain has opened up many opportunities to tackle traditional threats in the digital space and add an extra layer of security to marketers and sensitive data, reducing the threat of cybersecurity breaches. It is very promising to adopt the blockchain technology in the digital advertising space and it will initiate a rapid revolution.
Ever since the convenient eCommerce model created a teeming market of armchair shoppers, it has become harder to return to the old ways of doing business. There are fewer reasons to travel to the store, except for perishable or necessary items like food, but even the grocery segment is being ‘technified’. Thanks to a growing number of applications that allow one to have their shopping list delivered directly to the front door. The retail industry is forever on a mission to evolve, and blockchain, one of the latest advancements in technology, will likely bring about its next sea change. How? This post will discuss it briefly.
Blockchain stumbled into retail as it did virtually in every other industry except finance, for which it was designed originally, as the backbone to bitcoin. The first idea for blockchain in retail came by virtue of bitcoin’s fiat value—that one could simply buy goods and services using bitcoin. However, issues with the speed and cost of using cryptocurrency over fiat money quickly erased this idea, and startups began using blockchain to benefit retail infrastructure instead, as they have in healthcare, social media, and countless other markets. Incorporating blockchain into any industry is fraught with obstacles, both regulatory and technical, but companies that succeed will benefit merchants and shoppers alike.
Better Retail Discounts
It’s true that brick and mortar stores are feeling the heat from their online peers, but one way that they can compete is by using the internet as a portal to reach locals. With the onset of the eCommerce trend, companies like Groupon helped physical locations target potential customers in the area, and lure them into the store with a guaranteed discount. Groupon’s model is good at creating one-time customers because those who buy the coupons online are already invested, but it can’t guarantee retention.
With a scarcity of online-to-offline marketing channels, Groupon has dominated the niche despite its low-sustainability model and the difficulty that merchants have when it comes to optimizing their campaigns. However, businesses have caught on to the risk they’re taking when they offer a GroupOn, and are seeking out other options. Thankfully, blockchain is giving them something to hope for, with innovators like HotNow in Thailand illustrating how similar platforms built on a decentralized network are more equitable for everyone. The company uses the HoToKeN cryptocurrency to boost social awareness via mini-games, missions, and bounties, that customers earn tokens for completing. With it, they will eventually be able to purchase discounted goods in their favorite stores, essentially allowing them to be paid for their advocacy.
Easier Cryptocurrency payment
The oldest idea behind cryptocurrency is that is can one day become a form a digital cash. This is the ultimate ambition behind bitcoin, but as it gained more users, the congestion they caused on the network quickly showed that it’s more of a pipe dream than anything else. Slow transactions and exorbitant fees make using bitcoin infrastructure a frustrating experience, especially if volatility and network lag cause users to lose money.
Unfortunately, with governance rights in the hands of a small, insular, and divided community, cryptocurrency will not untangle its mess anytime soon. Blockchain, on the other hand, can be used in leaner, proprietary solutions that better close the gap. Companies like TenX have merged their own settlement layers built on blockchain with traditional finance tools like plastic credit cards and card readers, to give merchants and customers a familiar interface for transacting with cryptocurrency.
While it’s not a perfect solution—many purists would argue that it’s simply a band-aid fix—these companies are doing their part to introduce foreign concepts into an older industry and prepare it for the future. Nevertheless, they’re successfully making their mark on retail already, an encouraging sign for others entering the space.
The missing link for many retail companies is the speed at which the cryptocurrencies they accept can be converted into the kind of money they prefer. Right now, anyone can accept bitcoin at their store and have people send it to their store’s wallet via their own, or an exchange, but it’s an immature process that has inherent cash flow risks. Even with cryptocurrency debit tools like TenX or Monaco, settlement and exchange in the back-end is anything but instant.
If this problem could be solved, businesses would be much more willing to accept cryptocurrency because they’d be able to control their level of exposure to volatility. Business adoption would easily deliver the critical mass necessary to make cryptocurrency a household presence, yet there is still a lot of unclaimed, valuable territory in the blockchain B2B and B2C space. Currently, companies like Request Network are some of the pioneers likeliest to succeed. Request Network lets individuals or businesses send Requests to others via the blockchain, and recipients can pay the ‘invoice’ sent to them with any fiat currency or cryptocurrency that they prefer. Smart contracts handle all the underlying exchange mechanisms autonomously and quickly, and the decentralized ledger provides proof that a transaction in the correct, proportional amount took place.
With tools like this, businesses don’t even need to use cryptocurrency to feel the benefits of the blockchain. A relatively basic need that Request Network address is a less burdensome payment solution for companies that operate across borders.
The retail sector was one of the first to be impacted by the dot-com revolution, and it will be among the first to take advantage of blockchain as well. With hundreds, if not thousands of companies already working on products that could change the relationship surrounding our retail experience, the future certainly looks bright.