5 Steps to Smart Working

This post originally appeared on blog.startupdigest.com.

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here.


With all the possibilities that new technologies offer, work nowadays is all about being smart and less about being hard. But what does it mean to work smart? Smart Working is not just a cliché that people use as a slogan to justify working less hours. In fact, Smart Working is more than just flexible working, it is a management philosophy that is based on making the most of smart technologies and of the possibilities that they offer.

There are five main aspects of working life that can be rethought according to a Smart Working philosophy: leadership, office space, technology, estate, and culture and people. For a Smart Working business to be successful, it is necessary to implement an integrated plan that focuses on each and all of these five areas.

Smart leadership is based on trust and flexibility. People need to be able to work when and where it suits them best in order to reach well defined common goals. However, developing a smart office culture is not enough: smart principles need to be reflected in the design and use of the workplace. Startups are advantaged in this respect, as they are able to build their business from scratch and implement smart working principles in the use of office space from the beginning.

Steps to Rethink Smart Working

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The Past Failures of Successful Entrepreneurs

This post originally appeared on blog.startupdigest.com.

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here.


Every failure is a stepping stone to success. You must have heard this phrase multiple times. But, how many people actually get back up after a downfall? Market Inspector has created an infographic to give all the aspiring entrepreneurs some inspiration for their entrepreneurial journey.

The infographic explains about the failures of 10 entrepreneurs who are known to be successful today. The life of an entrepreneur is not a cake walk and it hadn’t been the case for these 10 entrepreneurs. They’ve had to taste a few bitter failures along the road. Failures in the form of rejection, getting fired from a job, or in terms of losing money. Even the most successful people have gone through pitfalls and had to fight back up against the winds.

Among them are well known names like Oprah Winfrey, Richard Branson, Nick Woodman, and many more, who worked hard to become role models for many entrepreneurs. So go ahead and read about these 10 successful people and find your inspiration from their failure stories.

10 Entrepreneurs Who Failed Before They Succeeded

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The Work Habits of Millennials

This post originally appeared on blog.startupdigest.com.

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here.


The Work Habits of Millennials

The millennial generation, which comprises of majority of the workforce today, is changing the workplace dynamics. They don’t believe in the age-old 9-to-5 grind. Millennials are more about work flexibility and work-life balance.

Having said that, they are also very ambitious and look for work that challenges their capabilities. They want to strive for excellence and grow at a higher speed, as compared to the previous generations where people went up the ladder by taking one step at a time. The video made by Market Inspector describes some of the work habits brought in by the Millennials and their preferences in employment.

35% of Millennials across the world have started a business on the side to earn additional income. The top priority when it comes to choosing a job depends on the money they will get, followed by job security. Management is constantly trying to understand how the millennial generation thinks and works, and tries to creatively engage the millennials in the workplace. Check out the video to get insights into the work habits of the Millennial generation.

Video by Market Inspector

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How to Market Your Startup with Zero Budget

This post originally appeared on blog.startupdigest.com.

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here.


Wondering how you can promote your business without spending money?

Startup businesses are constantly thriving to get noticed in the market and reach their customers. Marketing becomes even more important for the growth of a startup. But how many of them have the budget required for marketing and promotion?

In a world where DIY and social media are increasing in popularity, marketing has become more accessible to startups and small businesses. It is now possible to build the online presence of a business even without any budget. If you are a business that requires a strong online presence, there are several methods you can adopt to build your business awareness without spending any money.

Firstly, make sure that your web design is user friendly. A good website will ensure lesser bounce rate. Your customers should be able to navigate through easily and find what they’re looking for. Having a good website is not enough if it doesn’t appear in the top searches on Google. Many businesses strive to be on the top of Google search, and spend thousands of dollars in doing so. But, there are many organic practices you can use to be known in the eyes of Google.

Ensure that the content on your website has a bunch of most searched keywords relating to your industry or business. Create content that is of interest to your audience and promote it by sending it out to journalists and new media. Content marketing is the way to go when building your online image. All of these tasks require time and effort, but do not require a huge marketing budget.

If you are a startup, check out this video created by Market Inspector, to understand more about marketing your business with zero budget.

Video by Market Inspector

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Seven Cool Facts You Should Know About Online Lending

This post originally appeared on blog.startupdigest.com.

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here.


What You Should Know About Online Lending

You read your daily dosage of news every day. Be it after you wake up, or during breakfast. With a coffee in one hand and piece of the toast on your plate, you skim the text. The chances of you reading about another revolutionary, innovative tech solution, or another 25-year-old startup founder who just became the youngest billionaire are pretty high.

There’s a lot of information to digest, and yes, it might get confusing. Because what on earth are FinTech companies, why are P2P business loans the new thing, and what does Blockchain technology have to do with it?

FinTech companies are new players entering the financial sector. They introduce innovative ways of paying, investing and borrowing money. Those startups connect and leverage data in ways that are unfamiliar to traditional financial institutions. They are characterised by their speed and agility, making it difficult for banks to keep up and, thus, they have caused a disruption to the traditional business model of brick and mortar financial players.

If you want to learn more about the hype surrounding financial technology, and get to know what options we all have today in terms of borrowing money online – check out 7 cool facts Market Inspector has gathered on online lending. Even if the concept may appear scary at the start, you can bet it is worth getting familiar with.

7_cool _facts _about _online _lending

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The Role of Color in Branding

This post originally appeared on blog.startupdigest.com.

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here.


Colors play a major role in how customers perceive and connect with a brand. They influence the purchase decision of a customer. Marketers understand the psychology of color before designing their brand or logo. Brand is a word that communicates the idea of a company, its products and offerings. An image is perceived much faster than a lot of words. This is where color and design of the brand plays a huge role.

Companies use their brand to send a message to their target market. For example, red and yellow are two colors that are known to stimulate appetite, and you can see many fast food brands using these colors to attract consumers.

On the other hand, blue is known to curb hunger, and is not used in many fast food brands. Blue is a color that builds a sense of trust. The major social media companies like Facebook, Twitter, and LinkedIn all use blue as their brand color.

The infographic, made by Market Inspector, has taken six colors and analyzed them based on their characteristics. It gives examples of different brands that use these colors and what they mean. The role of color is one of the most intriguing aspects of branding and marketing.

The Role of Color in Branding

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