Reward Dragon is web-based referral marketing software that helps local business owners increase word-of-mouth sales. It uniquely combines testimonials, social endorsements, and referral rewards into a continuous, automated marketing campaign. In September, Rich Cunningham, CEO of Reward Dragon, came to Verge to pitch his company.
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Cunningham says that the biggest problem facing startups and referral marketing is that so few companies use testimonials and referrals to their benefit. He states that most companies do not have a dedicated system in place to bring referrals into their company as customers.
According to research conducted by Reward Dragon, two-thirds of customers plan on recommending a company to others, however only one in three actually follow through. Reward Dragon helps them by providing easy-to-use referral software. By providing referral rewards, Reward Dragon hopes to incentivize more people to refer companies they are pleased with.
Companies will receive a testimonial gallery page on Reward Dragon to show potential customers their reputation. An example of such a page is Reward Dragon user, Puptown Indy, a dog daycare and boarding facility in Indianapolis. The page shows all of the referrals and comments that customers have made about Puptown in the past.
By combining Reward Dragon and GetSayDo companies are able to better understand how they are viewed by the community. GetSayDo offers transparent business feedback that can help startups better understand where they need to improve in their business. Using that information, owners can then increase their amount of referrals and build a larger customer base.
Summing up Reward Dragon
- Sets up in seconds
- Default Testimonial invitations
- Default new-customer coupons
- Default referral rewards coupons
- Operates on any mobile or desktop device
- Simple testimonial widget to embed on your web site
If your business depends on positive word-of-mouth and customer referrals, get started with your free Reward Dragon account, today. Sign up now!
An awful lot of successful technology companies ended up being in a slightly different market than they started out in. —Marc Andreessen, serial entrepreneur
The above quote reflects a theme that emerged through the research project we just completed at Verge®. We sorted through more than 900,000 companies that could have been considered a startup at one point in time to create a list of The Top 20 Startups of All Time. There are a few possible surprises on the list, and a couple you may not even recognize. But if you know your startup history, you’ll pick up on something that all of these companies execute very well—The Pivot.
As you look through the data in the infographic below, pay attention to what each startup originally become famous for and then think about what they’re doing now. Amazon is beyond being an online bookstore and Apple much more complex than a home computer company. It’s something you see in businesses across the spectrum, from venture-backed startups to startups launching at a Startup Weekend.
Which startups below do you think pulled off The Pivot the best? What startups not named on this list have pivoted better than others?