Wilbert, our food guru!


My name is Wilbert, and I tell stories about food. Most of the time, I do this under the name “eengarde”, which translates to “a whisk”. I like to stir things up, that’s why. Together with Renate, Matthijs and Joëlle, I organize this weekend.

Startup Weekend Groningen Food is a big opportunity to change our food system. The current system does not work so well in my opinion, and in order to change that, we need innovation and fresh ideas about food. With this weekend we can start changing the world of food. 

During the weekend, I will be open for questions 24/7. I know my way around food in the Netherlands: if you need contacts with product developers, manufacturers, farmers, fishermen or other people who work with food, make sure you ask me a question. I am part of the Youth Food Movement, which is part of an international movement – Slow Food Youth Network -, so there are literally no borders to the people I can contact for you. 

As mentioned before, I tell stories about food. But that is not where it ends: by doing that, I try to reconnect people to food. When people know more about where their food comes from, they start changing the way they eat. In the end, this reconnects people to each other as well. 

A lot of things are happening in food lately, but the startup scene needs to tap more into that. There are new concepts arising, like a package-free store. We even have one in Groningen. But there is room for way more innovation. We could make supermarkets dispensable by creating direct links between producers and consumers, but also create less waste by using different ways of packaging, like DSM is creating. Growing our food needs to be more innovative as well. Fertifill, one of our sponsors, is working on making production higher and more stable: a good cause! 

On Monday morning, you will definitely be hungover after our great afterparty with DJ Sebastiaan Hooft. What to eat then? Start with a nice beetroot-ginger-lemon juice, but be sure to take in some fatty, salty stuff as well. My suggestion would be the Groninger Friet from Friet van Piet. 

See you at the weekend! 

Get your ticket right now at: http://www.eventbrite.com/e/startup-weekend-groningen-0615-tickets-16343029441

These are the coaches!

We’ve selected a group of skilled people to help you during the weekend. Let’s introduce them so you know who to go to! We are happy to welcome some new and also some familiar faces.

Niels Grootenbroek

Niels works as marketeer for Hooghoudt, but also knows his way around in food startups. In fact, he has his own ice-cream manufacturer startup. He can learn you all about telling stories about a product and how that impacts – or is – marketing.

Krispijn van den Dries
Krispijn is a rural entrepreneur, which translates to farmer. Besides running a farm, he also knows how to sell his produce directly to consumers. He can learn you all about starting your own business in food and how to create maximum impact with campaigns.

Pol de Bruin
Pol has crowdfunded his own restaurant in Groningen – Midi -. Now one year open, this restaurant is quite the success. Pol can teach you how to open your own place, but also what it takes to live the life of a restaurant owner.

Sebastiaan Hooft
Sebastiaan is the founding partner of a number of organizations, and has been active on the advisory boards of all of them at some time. Last year he also started his DJ career and creates the most lovely smoothies.

Michel van Galen
Michel is one of the owners of the minor concepting at NHL Leeuwarden. This minor functions as a community of practice in which creative talents get the opportunity to develop innovative concepts delivering a conscious, valuable contribution to themselves, those around them and society at large. He really knows how to get the best out of a persons

Meet the jury

Behold, our jury for Startup Weekend Groningen FOOD! We took the time to carefully select a good jury. With different expertises and backgrounds we believe these are the right persons for our event.

Naresh Ramdjas
Naresh is a chef with a pinch of designership into his way of working. As a judge, he will focus on the design of the idea, but also on the gastronomic side of it.

Meet him on Facebook and Twitter.

Joszi Smeets
Joszi is a young woman, who wants to change the world with food. She is 26 years young, but already director of the Youth Food Movement. As a judge, she will focus on the sustainable side of the idea and the potential for impact it has.

Want to see what Youth Food movement is all about? Check their Facebook.

Niels Willems
Niels knows all about entrepreneurship. As a coach, he has worked for Ahold and Bol.com, so he knows all about business, but also knows how a lean startup should work.

You can already follow him on Twitter.

It's not all about food!

Wait? It’s not all about food? But it says Startup Weekend FOOD! You are 100% right, food may be the theme but it also is still all about creating startups. Lets take a look at all the possibilities our weekend offers you.

We don’t have to tell you how important design is. A product stands or falls on good design. You won’t be designing food. You are designing a product or a service in such way it is easy to use and people would understand what you are selling. Design is the backbone of everything. At the end of the weekend you have to have a product that looks nice to the public.

As a creator you are in a constant search of how to bring your product to life. Let’s take this awesome service for example: Jafflechutes. Great idea and a lot of things that need to be created in order to make it work, to make it real. How about the ordering system? Or the parachutes for the sandwiches. Without a creator the product remains just an idea.

You won’t be standing in a foodtruck all weekend (unless you pitched that idea and you really want to). Business is everything from selling and placing your product to understand who your target audience is. Marketing, user validation, the whole financial picture, picking out the right crowd.

It’s not all about food. But food is what it’s all about for you. Without you we will just have a Startup Weekend, you are bringing the food to SwGro FOOD.

What about me?
You cannot really relate to any of the tickets types above? No problem. We believe that startup weekend is for everyone, so we are 100% sure there is a place for you. Just e-mail us and we figure out what type suits you the best! There will no excuses for not joining us.

Convinced? Get your tickets right now!

8 food startups in Groningen

Groningen is a fertile ground for startups in Food. That is one of the reasons that we are organising a Startupweekend Food from June 5 through 7. These food startups are our favourites.

Cook-ing / cook-ing.nl
cook by ing
Cooking your own dinner is quite the hassle. If you don’t feel like shopping for groceries and waiting until your dinner is cooked, call Inge. She cooks your dinner and delivers it until your doorstep!

Fileerlokaal ’t Ailand / ailand.nl
The fish we eat comes from far, far away. Pangasius, Tilapia: unedible stuff, according to the Goede Vissers. That is why they are crowdfunding for a filleting room, where they will teach people more about regional and sustainable fishies. Support them here: crowdaboutnow.com/tailand

Groentebuur / groentebuur.nl
We waste a lot of food. At farms, a lot of food stays behind. Groentebuur brings that food into the city and distributes it to consumers. Great idea, we say!

De Zwammerij / dezwammerij.nl
Mushrooms grow on used ground coffee. That is why de Zwammerij grows mushrooms on coffee. Based on the “Blue Economy” principle, they sell these mushrooms to restaurants.

Toentje / toentje.nl
Thanks to Toentje, people who get their food at Foodbank Groningen get fresher vegetables than people who shop at the supermarket. And many stuff besides that, go check it out!

Mout / proeflokaalmout.nl
There is no place in the Netherlands where you can only drink our regional beer produce. That is why Susan is crowdfunding for Mout now: a place that will solely serve Dutch beers. Delish! crowdaboutnow.nl/proeflokaalmout

Free Cafe / thefreecafe
A Free Café, entirely built out of recycled material, serving up food that has been rescued from being thrown away. Every wednesday and sunday, you can eat, cook and have fun at this place.

Opgeweckt Noord / opgewecktnoord.nl
Almost all of our food is packaged food. Utrecht won the first packagefree store, but with a very fast crowdfunding – raising 200 % in a very short time -, Opgeweckt overtook them and will open soon!

Let this be an inspiration for the event. We are very curious what kind of ideas you will be bringing to the Friday night pitches!