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Today, Nike Inc. announces its first Nike+ Accelerator program, which will host 10 companies for a three-month, immersive, mentor-driven startup accelerator powered by Techstars. The program aims to leverage the success of the Nike+ FuelBand, Nike+ Running and NikeFuel to support digital innovation by connecting with companies that share Nike’s commitment to help people live more active, healthier lives. The Nike+ Accelerator will accept applications from companies hoping to utilize Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.

The Nike+ Accelerator will be based in Portland, Oregon, a short drive from the Nike World Headquarters. Once the companies involved have been selected, Nike will provide development tools and support to create solutions leveraging the Nike+ Application Program Interface (API) and Nike+ mobile Software Development Kit. Nike will also support the companies with access to a select list of Nike executives and external mentors.

To apply, go to www.nikeaccelerator.com for details and applications. The application deadilne is February 3rd, 2013. Successful companies will be contacted before the end of February 2013 and the program will begin in mid-March 2013.

David Cohen
(@davidcohen) Founder & Managing Partner of Techstars, previously founder of several technology companies. David is an active startup advocate, advisor, board member, and technology advisor who comments on these topics on his blog at DavidGCohen.com