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Today we’re fired up to reveal the R/GA Connected Devices Acceleratorpowered by Techstars, in New York City. R/GA creates advertising and marketing products based in technology and design and has earned countless accolades over the years, including and Advertising Age’s “Digital A-List” and “Agencies of the Decade.” They’re the force behind the opening title sequence for 1978’s Superman to 2006’s Nike+ platform to 2010’s HBO Go connected device.

The program will target founders and startups focused on the Internet of Things. Entrepreneurs that are developing connected mobile apps, hardware, and connected devices should consider applying. Accepted startups will receive hands-on resources and support with integrated product design, branding, marketing, product engineering, and manufacturing. The time is ripe for connected devices. Startups accepted into the program will receive up to $120K in funding as well as mentorship from Techstars’ deep network and advice and support from development and design executives at R/GA.

“R/GA has a long history of working on groundbreaking products, services, and communications for some of the most innovative companies in the world like Nike, Samsung, MasterCard, and Unilever. We believe that our expertise in branding, design, and technology can positively impact the startups accepted into the accelerator. We can help these startups succeed and create opportunities for them to work with our clients.” – Bob Greenberg, R/GA’s Founder, Chairman and CEO.

Applications to the R/GA Connected Devices Accelerator will be accepted starting on August 19th through October 11th. Selected teams will be notified on November 8th. The startups accepted into the R/GA Accelerator will be announced in late November, and the Accelerator will kickoff in NYC on December 2nd. For more information about the accelerator go to www.rgaaccelerator.com.

David Cohen
(@davidcohen) Founder & Managing Partner of Techstars, previously founder of several technology companies. David is an active startup advocate, advisor, board member, and technology advisor who comments on these topics on his blog at DavidGCohen.com