If you want to tackle your startup marketing in an actionable, results-oriented way, look no further than this growth hacking talk from Mitch Wainer, cofounder and CMO of DigitalOcean, a Techstars Boulder 2012 company.
In the talk, given to the Techstars in NYC class earlier this year, Mitch outlines that fundamental user acquisition building blocks for startups to create a growth engine and surpass 1,000+ users/customers. He shares tried and true tactics based on DigitalOcean’s growth.
Watch Mitch’s talk here. It will be 35 minutes well-spent:
Don’t see the video? Click here.
“Growth hacking is a mindset.” – tweet this
In the video, Mitch shows you how to create a viral growth engine. He packs a ton of actionable ideas for each of these topics:
- Simple monthly reports
- Standard health metrics include LTV, CAC and churn
- Free trial / promo codes
- Content marketing
- Display advertising
- Social media marketing
- Email marketing
- Retention growth hacks
Other growth hacking resources mentioned:
- Traction: A Startup Guide to Getting Customers
Thanks to Mitch and DigitalOcean for talking with the Techstars in NYC class.
Learn more about DigitalOcean here: https://www.digitalocean.com/