About six weeks ago, one of our Techstars teams this summer called J-Squared Media launched the Sticky Notes Facebook app. Sticky Notes took off like a rocket and has just crossed the one million user mark today. This has made J-Squared Media immediately profitable – they’ve signed interesting ad deals with several ad networks and it’s paying off for them quite nicely. It’s been said that a Facebook user is worth at least $0.30, and J Squared has data and impressive early revenues showing this is actually quite conservative.
Like many teams this summer, Jesse and Joe came to Techstars with a completely different idea in mind. Within the first week or two of Techstars, they had dropped the original idea and came up with dozens more. At about four weeks in to Techstars, the Facebook platform was looking really interesting and Jesse and Joe decided to focus on making applications for it while they were deciding on their next big thing. Well, as it turns out this was their next big thing. They’ve gained tremendous knowledge about the Facebook application ecosystem by experiencing every corner of it firsthand. They understand how most users think about their time on Facebook, what they want and don’t want, the non-obvious pitfalls of the F8 platform, how to deal with “The FaceBook Problem,” and how to build and scale Facebook apps for millions of users affordably.
Jesse and Joe of J-Squared Media are now among the worlds top experts on the Facebook platform and how to make it sing. They’ve got several more apps in various stages of development and I can’t wait to see where they take it next.
Not many people in the world have built something in just six weeks that touches a million users. Congrats guys.