← Techstars Blog

One of the most powerful things about Techstars is the network: founders become alumni, alumni become mentors, mentors become CEOs or MDs, associates become employees, alumni companies share talent and do business together.

On that note, Sphero and Naritiv, two Techstars alumni companies from the Disney Accelerator 2014 class, are working together on one of the coolest product launches of all time….from the newest Star Wars movie, the BB-8™ App-Enabled Droid by Sphero!

Sphero, the makers of the BB-8 Droid, wanted to capture the excitement of Force Friday and Star Wars fans around globe through Snapchat. So, they turned to fellow Techstars alum, Naritiv, who builds audiences and strategies for brands on Snapchat.

Naritiv worked with Sphero to send Snapchat celebrities to Paris, Dublin, London, San Francisco and New York as well as representatives in Tokyo, Milan, and Chicago, to capture the first moments when the new BB-8 droid hits the streets. With over 100 million users of Snapchat and 3 billion videos viewed per day, Naritiv uses Snapchat as a platform to build brands, spread the word and tell a compelling story.

When the BB-8 launch is over, Naritiv will supply Sphero with sophisticated analytics to quantify the reach of the campaign. (We will share more details on the campaign success as they roll in.)

“It’s been really exciting to be a part of such a cool collaboration between two Techstars alumni companies just one year after graduating from Techstars,” says Eric Posen, co-founder of Naritiv.

“Both Disney and Sphero have been amazing to work with and we couldn’t be more thrilled to help bring the BB-8 droid to the world in such a new and exciting way.”

The Star Wars BB-8 App-Enabled Droid by Sphero launches today at Disney retail stores and other select retail partners all over the world as a part of Force Friday.  

Follow GoSphero on Snapchat to view the story happening now!

Congratulations to the teams at Sphero and Naritiv on your huge success!


Kerri Beers
Director of Marketing at Techstars