This post is from Andy Stoll, a social entrepreneur and media producer. He is deeply involved with the Iowa Startup Accelerator, EntreFEST, and he co-founded Seed Here Studio, a media and marketing agency dedicated to building a stronger community of entrepreneurs and creatives in the Iowa City/Cedar Rapids area.
I have spent the better part of the past decade helping entrepreneurs and creative people turn their ideas into reality–almost daily I get the question, “I have an idea, now what?”
Here are 5 strategies to get you started on turning your ideas into reality:
1. Tell a lot of people about your idea
This at first sounds counter-intuitive and is often met with the response of, “Won’t someone steal my idea?!” The truth of the matter is 98 percent of the time, you are not the first person to come up with an idea, and in most cases, your first initial idea is actually fairly crappy (because it needs sharpening). In entrepreneurship, success isn’t built on being the first to think of an idea, but it has everything to do with how well you execute and build your idea into reality. Facebook, for example, was not the first social network, just the one that executed the best.
Why tell others about your idea? Because it will make it better. The act of sharing your idea will help you get better at talking about it. When you share your idea, you’ll find that people will offer you critical feedback and often times recommend resources to move your idea along (“You should talk to my friend Dave who….”).
2. Surround yourself with other creatives and entrepreneurs
It has been commonly said that you “become the average of the 5 people whom you surround yourself with.” I take that to mean, “If you want to be a dancer, hang out with 5 other people who are dancers.” The same holds true if you want to be an entrepreneur.
Also, by surrounding yourself with creative and entrepreneurial people, you will learn to dream bigger and push harder, while meeting other people who may help you along your journey (and it’s often a longer journey than you expect).
3. Expose yourself to specific strategies to be innovative
In the last decade two leading methodologies have emerged to help put into words the actual process of “innovating” and making ideas happen. The Lean Startup Methodology and the Business Model Canvas are two of these strategies that are taking the startup, creative, technology and business worlds by storm (trust me, Google them), spawning books, conferences, evangelists, workshops and thousands of more successful innovative companies. The best thing about these methodologies is that they can be learned.
4. Try and fail, a lot
Also, counter to most logic, if you want to get good at making ideas happen, you first have to be bad at making ideas happen. Though I certainly don’t wish failure on anyone, failure is often the best teacher.
5. Attend a Startup Weekend
The good news is there is a single place where you could do all of these things mentioned above for very little money and very little risk! Startup Weekend is likely the single best ways for you to “try” entrepreneurship and try to make an idea happen. The risk is minimal (a little bit of money and a weekend of your time) and you will come out of it with new ideas, new friends, new knowledge, and I almost guarantee you’ll be fired up even more to take action on your ideas!