← Techstars Blog

This is our first post in our guest blog series How to Startup. This post was written by SeQuoya Addison, the Communication Projects Intern at Good&Smart. Good&Smart will be hosting a PopUp Agency at Charlotte Startup Weekend to help teams with all things branding! Look for more information soon on who they are and how they can help you!

Effective Branding_GS_CSW_Blog Image

You have a business, great! Your business has a logo, great! You have a brand, well not just yet. Branding is more than just a company name and logo. A lot of work goes into forming a brand. Branding is a strategic process that builds awareness and extends customer loyalty. Branding is about creating the experience that makes it easy for people to choose your company over another.

Can someone tell your company apart from the rest? When you hand someone your business card (because you have a business card, right?) are you proud or embarrassed? What does your business believe in? Do you have loyal customers who love you and share your business with others? Does your business offer something unique that others can’t do as well or easily?

We want you to be able to answer all of these questions. In order to do this, you must have a firm idea on how you plan to build your brand. I will talk about 5 ways effective branding helps startups, and they are:

1.Brand Recognition

Visual branding is important. This is where your logo, colors, font, and styles come in. When someone sees the soft blue and yellow associated with Good&Smart, they can immediately reference us in their mind. If you see the Golden Arches, you know without even seeing a name, that McDonald’s is nearby.

2. Professionalism

As a business of any kind, no matter how relaxed your services or products may be, there are still certain times when it is appropriate to have professionalism. Not only will being seen as a professional business help your reputation, but also will help you get taken seriously. When you leave people with good first impressions that you’re prepared, honest, and consistent, it will make trusting you and your services easier.

3. What is your story?

Are you a company that gives 51% of all proceeds to an organization or charity of choice? Maybe you’re passionate about providing services for women. Every brand has a story, and yours should be told. People connect with stories, and they will see your business as more than just that – but something personal, that they share values and connections with.

4. Goodwill

A strong brand with great visual representation, customer service, and an impactful mission will ultimately attract loyal customers. When you have customers who love you and what you do, they will be more than willing to share your business with others without you having to ask. Word-of-mouth is the most influential and trusted tool of marketing, and who better for it to come from than your own clients?

5. Differentiation

You don’t have to reinvent the wheel, but you can modify it, and make it unique to your company. What sets you apart from other companies that offer similar services or products that you do? Why would someone recommend your company over someone else’s? Brands need to demonstrate their difference and make it easy for people to understand it. If your brand were to suddenly disappear, would anyone miss it?

Let’s Give Them Something To Talk About

It’s time to stand out from the rest in the crowd (your competitors) and make an impact! It’s time to tell your story, and have it shared everywhere. It’s time to take pride in your brand, knowing Good&Smart brings together data, marketing, and digital together to tell your brand stories.

Based in Charlotte, NC, we offer a holistic approach to brand development in today’s fast paced environment. Good&Smart specializes in research, big data, content marketing, digital storytelling, and measurement.

Visit the Good&Smart Pop-up agency at Charlotte Startup Weekend on February 28 from 10am-4pm. We will provide brief consults and answers questions to help you build the brand you desire!

Keep up with us!

begoodandsmart.com | info@begoodandsmart.com | 704.360.0145 | @begoodandsmart 

Megan Van Fleet