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SW: Can you please tell us what exactly are you doing for a living?

SK: For the last few years, I have been developing and selling a digital product with my team, WordPress themes, and last year we started developing a global clothing brand.


SW: How do you manage to run your own business? Who is your support?

SK: My support is my team and people around me who share my vision.

SW: What advice would you give to someone who has an idea for starting a business?

SK: People shouldn’t keep their ideas to themselves, they shouldn’t hide it from the others with a fear that someone will copy their idea. Ideas can not be copied that easily because there are a lot of things that stand behind an idea. If they share their ideas with the others – friends, mentors, the idea can only become better if it’s worth developing. If it isn’t worth developing, talking to someone about the idea will save you precious time in developing, and later failing.

SW: How important is teamwork for a business success?

SK: Teamwork is one of the most important factors in running a successful business. The team is the force that can push the idea until the end, and also to shut it down even though the idea could have been developed into something much bigger. It is important to have clear goals, clear positions and clear tasks for every team member to be able to reach goals.

SW: What was your biggest challenge so far?

SK: The biggest challenge so far was building a team that I can trust. Everything else is written somewhere and can be learned from somebody else’s experience, positive and negative. In case that it isn’t written, you can test it really quickly. But, building a team takes years.

SW: How do you see yourself a few years from now?

SK: I see myself at the same place, with the same people, but with a lot of new knowledge which I will acquire when I start some new ideas from my list.

SW: What would you recommend to participants of Startup Weekend in Novi Sad?

SK: I recommend to all the participants to explore the mentors who will work with them. Find out who they are, what are their best skills, with what they can help you. Prepare questions for each of them and don’t afraid to ask those questions when you meet your mentors.

SW: Thank you very much Siniša for your time.

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