What if I told you that one of the oldest American industries still has room for improvement? What if I told you that you could be the one to help move this multi-billion dollar enterprise forward? The beverage industry wields great influence and their branding has fundamentally changed American culture. The industry’s long history, however, has caused the key players to establish their niches and stick to them. Startups can help move the industry further and faster than we can imagine. Every year, these small firms enter the market with their innovation and cutting-edge ideas. Just ask the entrepreneurs who contributed more than half a billion dollars to the industry in just the last year! Though the beverage industry is big and old, there is plenty of room for entrepreneurs.
It only took one good idea to move Coca-Cola from a drink company to the pinnacle of cultural symbolism. One hundred years ago, Santa Claus was nothing like the jolly old man we have all come to know and love. In the early 1900s, “Santa was depicted as everything from a tall gaunt man to a spooky-looking elf,” but in the 60s Coca-Cola began running advertisements with the image of the now iconic Christmas hero. This single idea transformed Christmas from the pious holy day to the consumerist holiday it has since become.
Startups help create a platform for established corporations like Coca-Cola to consider new ideas. Tampa has been an ideal environment for startups, but many still struggle to obtain simple elements like consulting or networking. There is still room for improvement in the ways small businesses obtain access to the tools corporations have had for decades. We offer Startup Weekend: Beverage Edition to bring the entrepreneurship community together to support their efforts. Find out more about Startup Weekend: Beverage Edition in Part 2!
(“The True History of the Modern Day Santa Claus,”)