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My name is Kelvin Schutz and I am one of the Startup Weekend St. Cloud Organizers and also a past Startup Weekend participant. From making the decision to attend my first Startup Weekend to putting together my own Startup Weekend event a year and a half later, there are two fundamental things I’ve learned through Startup Weekend:

  • You’re gonna have fun, learn, and be challenged, despite your friends trying to convince you that rewatching every season of LOST with them would be a better use of that weekend. (I know, the strength I must have had to say ‘no’)
  • Your worldview of how businesses get built and how [insert expletive ‘s’ word] gets done, absolutely changes.

If you’ve done Startup Weekend, the first one is a given. Number two is a challenge to put into words, however. To keep a long self-reflection about how I learned and applied Startup Weekend material to my life, without said reflection turning into a badly parodied Rocky montage, I’ve condensed the golden nuggets of such learning into a list of valuable resources. If there were a playlist akin to the jams one listens to before a serious weightlifting routine, I think I’ve got the perfect mix below. Enjoy!

My Startup Weekend Playlist

Steve Blank on Startup Weekend: [At the very least, watch these]
Customer Development – Part 1
Customer Development – Part 2
Customer Development – Part 3
Customer Development – Part 4

The Lean Launchpad – Steve Blank Startup Online Course
80% of Results Come from 20% of the Effort – Understanding the Pareto Principle
The Essentials of Creating a Business in 1 Weekend – A Case-Study with Noah Kagan
How to Build a Web Startup – Using the 10-Step Lean Launchpad Method
13 Ways to $10 Million in Revenue – TechCrunch Teardown
The Pitch Podcast – Hear How Others Pitch Their Startups to Investors
Tim Ferriss & Noah Kagan on Validating Startup Ideas – CreativeLive w/ Tim Ferriss
Ditch the Survey: Customer Development with Empathy Interviewing – Shane Reiser
Steve Blank’s Startup Tools – Mega Resource Website

Rapid Prototyping Tools
Mockingbird – Sometimes, all you need is a mockup to test part of a concept
InVision – When you need a bit of interaction to bring your mockup to life
Unity – If you can learn the basics, it is an EXTREMELY versatile prototyping tool

Validation Tools
Unbounce – Prove that people want the solution/concept you are wanting to make
QuickMVP – Like Unbounce, but adds in some customer research tools
MailChimp – Everyone needs an email list… everyone.

Kelvin Schutz