Ioanna Elabd is the heart of Wabi & Sabi, Inc., a brand architecture and strategy consulting agency based in NYC. She is driven by her passion to help people turn their vision into market share and their potential into sustained profitable growth, splitting her time between NY and Greece.
A resourceful matchmaker and a planner by nature, she leverages a global network and her innate ability to reveal and unlock opportunity, to provide businesses the right tools, resources, and partners they need to succeed. Known for her hands-on approach, a holistic methodology, and novel solutions, she is a trendsetter with a knack for seeing and making connections others miss.
Ioanna started out as a Cornell University architecture graduate, but a twist of fate led her from building structures to building brands. Over the past 15+ years she has devised comprehensive marketing communications strategies and developed projects for clients ranging from individuals to fortune 500 companies. Her client list includes Noowit, Canela, Heliou, Filion, Ertuğrul Ateş, MotionX, Curtiss Wright, Ralph Lauren, NBC, the Travel Channel, SONY, IBM, MTV, VH1, Shiseido, Sara Lee, DOVE, Tag Heuer, Dolphin Capital Investors, and GEK – TERNA.
Her philosophy is simple ‘brands are people and people are brands’. Whether it’s a new and exciting startup, in need of launching and market penetration, an established SME looking to develop and expand, or even a municipality in need of reinventing itself, her projects tend to garner international press; such as The New York Times (Sunday Styles), Paper, WWD, NY Post (Page Six), Village Voice, Amsterdam News, India Times, E! Entertainment, Fashion TV, Rás2-Iceland, Search Engine Journal, LIFE, Epoch Times, Life & Style, Ozon magazine, Athens Voice, Kathimerini, Proto Thema to name a few.
Ioanna works only on projects and products she believes in, and is dedicated to promoting new talent every chance she gets. She insists that engagement and interactivity are key ―that optimism is vital― and that authenticity and collaboration are everything.
Experience it all firsthand at www.wabiandsabi.com.