Techstars Includes Diverse LEADers is our series highlighting diverse members of the Techstars Network. Techstars is committed to having a meta-impact on diversity in the tech space by encouraging a new generation of entrepreneurs to build inclusive companies from the very start, because we know diverse teams perform better and we believe inclusive companies will create a better future.
Today, meet Carrie Shuler.
Carrie Shuler in her own words:
I have a Masters Degree in Communication. In 2011 I began my creative journey, working for multiple award winning media companies as a content curator, producer, creative writer, and stylist. You can find my portfolio here. I founded my first company at the age of 24. It became a social media craze reaching 40k organic followers in just a few short months.
I am currently the Co-Founder at Stark Mobility (8.1k likes on FB). We were seeing $30K+ in monthly sales online of our electric skateboard with only $5 in ad spend. Almost all sales were coming from our social media and email marketing efforts. As the CMO I was in charge of all online customer touch points including the blog, IG, FB, product updates, photos & videos. Stark Mobility is now part of Startup Autobahn powered by Plug and Play and running a pilot program with a large German automotive.
Additionally I am the Berlin lead for the SoGal Foundation, the largest global platform for the education and empowerment of diverse entrepreneurs and investors. Our mission is to close the diversity gap in tech.
How Carrie LEADs:
Read the book “The 5 am Club,” and don‘t be afraid to be bold and ask for what you want.
Every woman that I have worked with in my life has had an impact on me.
One person in particular was my boss at CBS, Michelle Moder. We were working on a show called Hawaii Five-0. She was ruthless if you weren‘t on top of your game and the most generous person on earth when you were. She held herself accountable to her work and stayed true to her values. It takes a very strong person to lead an operation as big as ours was, and she did it with grace and humor.
She is the strongest, hardest working woman I have ever met, and I truly hope to work with her again one day.
- Have enough money in the bank or a consistent revenue stream to sustain yourself for 6-12 months before fundraising.
- Be open to opportunity. Give new experiences a chance, they will open your eyes to new ideas, implementations, market opportunities, and true passions.
- Bring people onto your team who are better than you.
- Don‘t jump the gun with co-founders. WAIT until you find the right person who compliments your strengths and weaknesses. The wrong person can turn your passion into a nightmare.
Competition. I want to be the best.
What makes you YOU?
I‘m a fighter! I‘ve been a tennis player since I was four and started training professionally when I was 14. My mind is programmed to take every day or challenge like it‘s a tennis match. Point by point. The game is never over until you shake hands!